Divas Mantra has recently launched their Bandhan Edit. Their ‘Rakhi Collection’ is called Bandhan Edit this year; introducing the concept of repurposing the Rakhis even after the festival. Every year rakhis are discarded after use, generating 1.18 billion tonnes of carbon footprint.
At Divas Mantra, the brand believes in conscious consumption and wanted to take baby steps to improve its brand as socially responsible. Rakhis from the Bandhan Edit can be customised to Tikka, Brooch, Pendant, or even Cufflinks, at no extra cost.
