Skincare meets sugar cravings in the most unexpectedly delicious way. Laneige India, the cult-favourite K-beauty brand known for pioneering lip hydration with its iconic Lip Sleeping Mask, just dropped its newest obsession: the Glaze Craze Tinted Lip Serum. And this time, it comes with a side of sprinkles.
To mark the launch of its high-shine tinted serum — a nourishing hybrid that delivers the skincare benefits of a serum with the glossy payoff of a lip gloss — Laneige has partnered with India’s most beloved donut brand, Mad Over Donuts (MOD). The result? A limited-edition crossover that celebrates all things glazed, glossy, and downright indulgent.
Laneige Glaze Craze Lip Serum promotional display and flavor showcase
What is the Glaze Craze Tinted Lip Serum?
Designed for beauty lovers who crave both colour and care, the Laneige Glaze Craze Tinted Lip Serum offers a sheer-to-buildable tint with a juicy, mirror-like finish. Infused with lip-loving ingredients, it hydrates, smoothens, and plumps — leaving behind a finish that looks as delectable as it feels. Whether it’s a soft pink flush or a bold berry glaze, each swipe promises a pop of radiance and nourishment in one.
Available now in India on Nykaa, Tira, and Sephora, the Glaze Craze range is set to become a handbag essential for anyone chasing that effortless glazed lip aesthetic dominating runways and reels.
Laneige x Mad Over Donuts pop-up booth with branded decor and display menu
A Collaboration That’s as Tasty as It Is Trendy
Inspired by the vibrant colours and sensorial joy of the new lip serum, Laneige and MOD have teamed up to co-create a bespoke range of donuts, mirroring the product’s playful spirit. From candy-pink icing to berry glazes and golden sprinkles, each donut in this exclusive range reflects the colour stories of the Glaze Craze collection.
“Bringing together beauty and indulgence felt like a natural match,” says Mini Sood Banerjee, Assistant Director and Head of Marketing and Training at Amorepacific India. “This launch is more than just a product — it’s a celebration of self-expression, texture, and joy.”
Tarak Bhattacharya, CEO of Mad Over Donuts, echoes the sentiment: “The collaboration allowed both brands to break creative boundaries. Flavour, fun, and colour — all glazed into one deliciously glossy moment.”
Delhi Launch Recap: Where Beauty Met Bites
To unveil the new range, Laneige hosted an exclusive launch event in New Delhi that brought together over 150 media professionals and beauty influencers. From Karan Sareen to Anmol Bhatia, the guestlist shimmered with India’s favourite creators, each experiencing the Glaze Craze collection up-close — and grabbing bites from a curated MOD donut cart that was as Instagrammable as it was irresistible.
Laneige Glaze Craze Lip Serum tubes with donut-themed packaging collaboration with Mad Over Donuts
Where to Find It
- Laneige Glaze Craze Tinted Lip Serum is now available on Nykaa, Tira, and Sephora India — both online and offline.
- The MOD x Laneige donut collection will be available later this month across select Mad Over Donuts stores in Mumbai, Delhi, and Bangalore.
Final Swipe
In a beauty landscape where texture is the new luxury and gloss is having a serious comeback, Laneige India’s Glaze Craze Tinted Lip Serum stands out — not just for its formula, but for the experience it creates. Add a donut-inspired collab into the mix, and suddenly, lip care feels a lot more fun. And far more flavourful.
