Miss Jo’s ‘Two of a Kind’ campaign brings a thoughtful sparkle to Raksha Bandhan gifting with its Solitaire Collection, pairing meaningful sentiment with jewelry designed to be worn well beyond the festive season.
There’s a particular joy in opening a jewelry box on Raksha Bandhan, especially when the piece inside carries a story of its own. Miss Jo captures that feeling through twin sisters Zina and Zoya Singh, whose gifting story comes with an unexpected twist. Days apart and without discussing their choices, both sisters independently selected the same cut from the Solitaire Collection for each other.
At the heart of the collection is an idea that feels refreshingly simple: beautiful jewelry should not have to wait for a special occasion. Miss Jo gives the classic solitaire an easy, contemporary appeal with cubic zirconia in seven distinctive cuts—round, square, oval, pear, marquise, emerald and heart. The collection spans earrings, pendants, rings, necklaces and bracelets, with pieces that move effortlessly from everyday dressing to festive gatherings and evening occasions.
For Rakhi, the timing feels especially fitting. These are pieces chosen with the occasion in mind but designed to stay in rotation long after the celebrations are over. And that is perhaps the charm of ‘Two of a Kind’—behind the polished campaign is a simple, relatable idea: when you know someone well, sometimes you end up choosing exactly the same thing for each other.
Available in gold and rhodium plating, and in two size variations, the collection offers something special for every kind of style. Starting at INR 3,999.
For the Sister Who Always Reaches for the Classic: Solitaire Studs
A jewellery-box essential built for daily wear, the Solitaire Stud Earrings offer understated sparkle with everyday ease. Rendered in the timeless Brilliant Round alongside Heart, Oval, Emerald, Marquise, Pear and Square-shaped designs, the collection offers a cut for every kind of sensibility.
For the Sister Who Loves Everything Minimal: Solitaire Pendants
Elegant, minimal, and easy to layer, the solitaire pendants make for a meaningful Rakhi gift without feeling occasion-bound. Available across the collection’s signature cuts, they bring just enough brilliance to everyday dressing while carrying effortlessly into evening looks.
| Oval Shaped Solitaire RingINR 3990 | Square Shaped Solitaire RingINR 3990 | ||
For the Sister Whose Style Speaks for Itself: Solitaire Rings
For someone whose jewellery is an extension of her personal style, the Solitaire Rings offer a more statement-making take on the classic. From clean round cuts to emerald, oval, pear and heart silhouettes, each design gives the traditional solitaire its own personality.
Designed in 92.5 sterling silver, the pieces are BIS hallmarked, crafted with precision, nickel-free and hypoallergenic. This Rakhi, gift her something that doesn’t end with the celebration, a little sparkle she can make her own, every day.
