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ELIE SAAB x H&M: Couture Glamour Meets High-Street Fashion

ELIE SAAB and H&M are joining forces for a new designer collaboration, bringing the Lebanese fashion house’s signature glamour, intricate detailing and couture craftsmanship to a wider audience.

H&M has announced ELIE SAAB as its next designer collaborator, marking a major new chapter for the Swedish fashion retailer’s long-running designer collaboration series.

Founded in Beirut, ELIE SAAB first made its name with refined bridal creations before building an international reputation for couture, red-carpet dressing and sophisticated eveningwear. Elie Saab later became one of the first international members of France’s prestigious Chambre Syndicale de la Haute Couture, cementing his place within the world of haute couture.

Today, the house spans couture, ready-to-wear and accessories, with its designs recognized for intricate craftsmanship, glamour and a distinctly modern approach to luxury.

A Full Wardrobe From ELIE SAAB

The ELIE SAAB H&M collection, launching in India on October 22, 2026, will bring the house’s signature aesthetic to womenswear, menswear and accessories, including footwear.

The collection will feature embellished gowns, shimmering separates and sharply tailored pieces. Lace, gradient sequins and ELIE SAAB’s signature monograms will add the intricate finish associated with the fashion house.

Rather than focusing only on occasionwear, the collaboration is designed as a complete wardrobe, bringing the ELIE SAAB aesthetic into a broader range of pieces for different moments.

“We are thrilled to announce this landmark collaboration with ELIE SAAB. Mr. Saab is a designer we have always respected—the journey from master of bridalwear in Beirut to the centre of Paris fashion is an amazing, rich story and we are so excited to be exploring his world. Our customers can expect a magical, ornate and glamorous collection,” says Ann-Sofie Johansson, H&M Creative Advisor and Head of Design Womenswear.

Elie Saab on the Collaboration

For Elie Saab, the collaboration offered an opportunity to introduce the house’s design language to a new audience while retaining the attention to detail that has defined the brand.

“This collection is created for all who admire the world of ELIE SAAB, and I hope it will be embraced with the same enthusiasm it was created with. I am very happy with this collaboration and with the way we worked together with the H&M team to bring the collection to life. It has been a truly collaborative and inspiring process. Each piece has been created with care and dedication, bringing together a complete wardrobe that speaks to every moment of a woman’s life,” says Elie Saab, Chairman and Chief Creative Officer.

ELIE SAAB x H&M Launch Date

The ELIE SAAB H&M collection will launch on October 22, 2026, in select H&M stores and online.

For ELIE SAAB, whose work has long been associated with couture gowns, intricate embellishment and some of fashion’s most memorable red-carpet appearances, the collaboration brings that world to a much broader audience. For H&M, it adds another globally recognized fashion house to its designer collaboration history.