Satya Paul Announces Aseem Kapoor as Creative Director
Satya Paul steps into a new chapter with the appointment of Aseem Kapoor as Creative Director, marking a considered shift in the brand’s evolving design journey.
Known for its bold prints and a distinctly modern approach to Indian textiles, Satya Paul now leans into a more layered, narrative-driven direction. Kapoor’s work, often rooted in storytelling and detail, brings a fresh lens—one that feels both reflective and relevant, while staying attuned to the brand’s visual identity.
The move signals a broader intent: to deepen the emotional language of the brand while expanding its presence beyond apparel. With an eye on new categories and collaborative possibilities, Satya Paul appears to be quietly repositioning itself within a wider lifestyle and cultural space.
In his new role, Kapoor will oversee the brand’s creative direction across collections and campaigns, shaping how Satya Paul presents itself in the years ahead.
The brand also extends its gratitude to David Abraham and Rakesh Thakore, whose contribution has been integral in shaping its contemporary voice.
About Satya Paul
Founded in 1985, the Satya Paul brand has always been in conversation with modernity, perpetually shifting positions in an evolving conversation with contemporary culture. For close to four decades across stores in Mumbai, Delhi, Noida, Gurgaon, Kolkata, Chandigarh and Ahmedabad Satya Paul sarees have redefined the traditional, anticipating and innovating on the zeitgeist.
