Swarovski Unveils its Diwali Collection with Rashmika Mandanna
As the Festival of Lights draws near, Swarovski has unveiled its Diwali 2025 collection — a luminous celebration of heritage, craftsmanship, and the shared joy of festive dressing. Inspired by the golden glow of diyas, every piece reflects the brilliance of light, togetherness, and timeless elegance.
At the heart of this season’s campaign is Rashmika Mandanna, Swarovski’s new India Brand Ambassador. Known for her effortless charm and authenticity, Rashmika embodies a new era of confidence and self-expression. Her presence in the campaign captures the very essence of Diwali — a celebration of inner radiance as much as outward sparkle.
Reflecting on her new role, Rashmika said: “Diwali is about light, love, and togetherness, and this collection captures that spirit beautifully. Each piece feels personal yet striking — something you can gift with love or wear to feel like your most confident self. I’m thrilled to begin this journey with Swarovski during such a meaningful time.”
The collection brings together bold statement jewelry with intricate, delicately detailed designs that echo the glow of festive lights. At its center is the Mesmera family, where striking silhouettes and clusters of crystals reflect the magic of celebration with refined intensity. Alongside Mesmera, pieces from the Millenia, Idyllia, and Constella families, as well as Swarovski’s signature timepieces, invite both gifting and self-gifting moments, offering treasures to be worn and cherished long after the festivities end.
This Diwali also holds special meaning for Swarovski on a global stage, as the brand marks its 130th anniversary — a legacy built on creativity, savoir-faire, and joyful extravagance. The 2025 Diwali collection stands as a tribute to this journey, where heritage meets innovation, and every piece tells a story of brilliance.
The Swarovski Diwali 2025 Collection is now available at boutiques across India and online at www.swarovski.com, inviting customers to celebrate the season with gifts that sparkle as brightly as the festival itself.
