‘A STORY TAKES FLIGHT’

DUBAI TOURISM ALL SET TO SCRIPT A NEW JOURNEY 

• Campaign film directed by award-winning director Reed Morano featuring leading Hollywood stars Gwyneth Paltrow, Kate Hudson And Zoe Saldana highlights the unseen side of Dubai
• Year 2020 to focus on highlighting Dubai’s unexplored destinations

 Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) today announced the launch of an exciting new collaboration with Hollywood superstars Gwyneth Paltrow, Kate Hudson, and Zoe Saldana. The campaign film titled ‘A Story Takes Flight’, features the actresses embarking on three journeys of exploration through Dubai, filled with inspiration, discovery, and human connections. This new global campaign resolves the mystery of the last edition of Dubai’s popular #BeMyGuest series, when Shah Rukh Khan bumped into Hollywood actress Gwyneth Paltrow on a beach in the last video.

The campaign showcases unique locations spread across the Emirate that include the old souks, the Dubai Creek and the vast expanse of sand dunes. Building on Be My Guest, it continues to introduce the Indian audience to the city’s less well-known attractions and hidden gems, encouraging travellers to discover the unexplored and authentic side of Dubai.

Shot by Emmy and Director’s Guild award-winning director, Reed Morano, who is known for her immersive, natural and cinematic style, the film captures the essence of each actress and the intimate relationships between them, all while capturing the beauty of Dubai. Shot over eight days with a crew from over thirty nationalities, the production of the film evokes the spirit of a city born from multiculturalism, which continues to thrive as a consequence of people from all walks of life calling it home.