FENDI Launches FENDI First
For Kim Jones’ debut ready-to-wear collection for the house. FENDI introduces FENDI First: an iconic new chapter in accessories that draws on the house’s heritage while evolving it into the future.
Reimagining the form of a cantilevered heel first presented in Spring/Summer 2000. For the new season an architectural mule adopts an inverted FENDI “F” as its very foundation – an homage to the house’s instinctive alignment of form and function. Balancing graphic minimalism and refined luxury. The shoe is realized in a range of fabrics from glossy leather to clouds of fluffy shearling or rose-tinted mink. Each elevated by a golden metallic heel.
The FENDI First bag translates the concept into a covetable new accessory, tilting the house monogram into the frame of a soft clutch. Distinct yet discreet, it explores the off-kilter irreverence of the brand through the lens of modernity. Appearing in myriad variations. Formed from soft nappa leather, python, fur, shearling and Karligraphy-monogrammed flannel. It is available in two sizes: medium, designed to fit the everyday essential,andsmall. Each isequipped with a detachable, adjustable shoulder strap, ensuring a wealth of wearability.
Through a series of must-have accessories, FENDI First succinctly reflects Jones’ vision for the house: entirely contemporary. But conceived in tribute to its storied history and savoir-faire. This is extraordinary Italian elegance, as seen from a new perspective.
Available now in FENDI boutiques worldwide and on fendi.com
