Rakhi just got more fun with ISHARYA’s new capsule collection that lets you customise your Rakhi, your way! With inclusivity deeply rooted at the core of ISHARYA’s brand values, PLAY! celebrates relationships that keep us going.
Modern Indian jewellery for the modern Indian, this collection is a genderless reinterpretation of the sacred ‘Rakhi’ amulet.
At its best, jewellery is a reminder of connections fostered over a lifetime; it is a physical representation of love, time and memories. PLAY! champions versatility and sustainability in gifting combined with ISHARYA’s love of colour, high quality products and intricate details that appeal to jewellery afficionados and trend-forward millennials alike.
The range offers charms crafted in 18 karat gold, enamelled in mood-boosting hues strung with adjustable braided bracelets. They whisper an Invitation –to keep close or be gifted to a loved one.The brand’s best selling Motif, the evil eye, is seen in fresh variations and colourways for every kind of receiver.
Co-founder Gauri Tandon
“This collection is a gift – of the immersive joy of creating by hand. The idea is to invoke a nostalgic sense of childlike wonder and PLAY! is a nudge to let your creativity guide you back to the little joys.”
Co-founder Radhika Tandon
“Festive gifting is a large part of the Indian identity and with it comes deplorable amount of waste. How beautiful would it be to receive a Rakhi you could cherish a lifetime, handpicked and designed especially for you? PLAY! reinforces the human connection with a lively display of customisable jewels.”
