choko la
choko la, India’s pioneering artisanal chocolate brand, celebrates 20 years of shaping the country’s premium chocolate landscape. Founded in 2005 by Vasudha Munjal Dinodia, the brand brought handcrafted, high-quality chocolate to Indian consumers at a time when premium chocolates were mostly available in duty-free stores or overseas. By focusing on pure couverture chocolate, choko la created a new way for India to enjoy fine chocolate—accessible, contemporary, and proudly made in India.
“Twenty years ago, premium chocolates were something you could only buy abroad,” says Dinodia. “I wanted to change that. My vision was to create India’s first luxury chocolate brand that made handcrafted chocolates accessible to everyone. Today, we continue to focus on quality, purity, and honest indulgence while being part of India’s evolving palate.”
From a single café, choko la has expanded across Delhi NCR and now reaches consumers nationwide through more than 600 distribution points in Tier 1 and Tier 2 cities. Internationally, choko la is available in duty-free stores at major airports and exports to the USA, UK, Singapore, and Canada, bringing Indian chocolate craftsmanship to global customers.
COO Vibhu Mahajan has overseen strategy, business development, and international expansion. “From a single location, we have grown into a brand with a multi-channel presence,” he says. “We operate across India through distribution, boutique stores, and e-commerce, and continue to expand internationally. Our goal is to establish choko la as a global ambassador for Indian chocolate.”
Looking ahead, choko la plans to enter Germany and the UAE by FY26–27, followed by further expansion across the GCC, Western Europe, and other key markets including South East Asia, Australasia, and North America. With a growing e-commerce ecosystem and stronger digital presence, choko la is focused on building deeper consumer connections and elevating India’s presence in the global chocolate market.
The range includes signature hot chocolate, luxury truffles, gifting collections, designer cakes, seasonal assortments, and sugar-free options for mindful consumers. The brand has become part of birthdays, festivals, and everyday celebrations, creating lasting emotional connections and memorable experiences.
“For me, choko la is more than a brand—it’s a way for people to pause and enjoy the moment,” says Dinodia. “Our customers have celebrated milestones and daily moments with us. That emotional connection is our greatest achievement.”
To mark its 20th anniversary, choko la launched the campaign “20 Years of Celebrating Happiness,” dedicated to its customers and partners. November features engaging activities for consumers, while December will introduce special Christmas offerings.
As choko la enters its next chapter, the brand remains focused on global growth, product innovation, and building meaningful consumer relationships. After two decades, choko la continues to represent quality, trust, and handcrafted indulgence—crafted in India, enjoyed across borders.
