Ritika Jain, Founder, Originate ( an eco-friendly and sustainable fashion label}
* What is the USP of the Brand?
The legacy of nurturing and slow living has been an age-old practice in Indian crafts and traditions. Inspired by the giving attributes and unparalleled beauty of nature, the idea for Originate begins with the simple thoughts of embodying the core values of our culture for the beginning of a sanguine start.The brand roots for the sartorial philosophy of mindful living to devise eco-friendly methods of crafting garments. Initiating conversations about a conscious lifestyle, the aesthetics perspire the sweet nostalgia of a timeless and sustainable wardrobe for the modern-day romantics. Turning a thoughtful vision into reality is a plenitude of things. Every little detail from concepts to the final garments, procuring sustainable fabrics or trims, is vital to establish a brand that creates experiences to inspire lifestyles. A team of skilled professionals who contribute the best of their crafts, knowledge, and efforts works passionately together to build the brand. Originate strives to offer the best available talent from the industry with a nurturing ecosystem to cohesively contribute towards social prosperity and the creation of a new future.
* What is the Design sensibility and philosophy?
Strongly believing in giving back to nature and society, Originate passionately works with rural artisans to support and promote the immaculate nuances of traditional techniques and textiles. The timeless styles of heirloom quality are meticulously crafted by craftsmen from different parts of the country. Made to use season after season the designs embody the rooted essence of the culture and diverse details of India.
* What is the target and aim of the brand?
Being a startup, Originate is at a very nascent phase on the road to growth. However, with strong conviction in their aim and ideas, the Founders Ritika Jain and Nitin Jain have set the ball rolling at the beginning of this millennium and their collective business ventures at group level transcribe into a USD 49.2 million establishment today. The journey for Originate is set with the same expectations on its way to becoming a mindful brand redefining lifestyles.The brand aims to create the perfect confluence of luxurious and comfortable clothing and catering women of a larger age group, all body types PAN India and across the world.
Starting as an online business, now Originate is growing and learning as an organization working with a spirit of collaboration and building an omnichannel experience through retail stores, pop-ups, and online shopping.
* The Impact of Pandemic?
The pandemic has given us enough time to introspect and served as a reminder for us to revere back to nature and embrace an unhurried pace where making ethical choices becomes a necessity rather than an option. The same necessity sowed the seeds for Originate, crafting each piece with integrity and love, the brand uses the finest organic materials for celebrating the feminine spirit. With its effortless silhouettes and thoughtful designs. Taking a small step to give back to the environment and promote a more mindful lifestyle Originate is constantly looking for innovative ways to maintain ethical and transparent processes.
About Ritika Jain, Founder, Originate
Giving form to her keen inclination towards design and sustainability with diligent actions, Ms. Ritika Jain has been keenly involved in the field of textiles for more than 20 years now. With her master’s degree in Business Administration, she holds a strong track record of performance in high-paced organizations.With year after year success achieving business growth objectives within a multitude of brands, start-ups, and rapid change environments she now strives to fill the void between sustainable lifestyle and fashion space.Under Ms. Ritika’s guidance, the parent company Aesthetic Retail Pvt Ltd. (ARPL) known for its contribution in luxury home decor and lifestyle products manufacturing, through its sustained efforts has launched the highly anticipated eco-friendly fashion brand called “Originate”.\With an intuitive eye for quality, detail, and aesthetics, the founder has always believed in pushing the boundaries when it comes to redefining lifestyles.Leading and motivating a highly skilled team of craftsmen and young talent from the industry, she firmly believes in giving back to society through her associations with non-profitable organizations and continuous efforts to support the Indian artisans and indigenous skills.The brand Originate takes a small step to rekindle a relationship with the environment and promote a more mindful lifestyle. Making garments that celebrate feminine ease while meeting the need of everyday dressing and satisfying the appetite for a romantic appeal, amplified by delicate details.Embodying the “Rooted to Culture, Close to Nature” essence, Ms. Ritika’s aim is to establish a conscious brand with global footprints, making timeless and sustainable clothing while being inclusive to women of every body type and age.
