The organic beauty brand Lotus Organics + releases a new campaign with their Brand Ambassador Dia Mirza, for its mineral-based sun care range. The campaign revolves around the Lotus Organics+ Suncare range which comprises of three mineral-based sunscreens that are natural, chemical free and enriched with the benefits of 100% certified organic extracts.
The sunscreens on offer are the Lotus Organics+ The Sheer Brightening Mineral Sunscreen SPF 50, The Ultra Matte Mineral Sunscreen SPF 40 and The Hydrating Gel Mineral Sunscreen SPF 30.
The USP
They contain natural minerals to create a physical barrier that deflects the sun’s rays unlike traditional sunscreens that use chemicals to absorb UV rays. These long-lasting sunscreens provide broad-spectrum protection against both UVA and UVB rays.
Lotus Organics+ is a socially responsible brand with a strong commitment to the environment. An important aspect of these mineral-based sunscreens is that they are environmentally friendly, biodegradable and do not harm marine life and ocean ecosystems.
