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Campaign

Lisa Haydon for Nykaa Luxe

Nykaa Luxe x Lisa Haydon: A Portrait of Global Glamour

In a striking new chapter for Indian luxury beauty, Nykaa Luxe unveils Lisa Haydon as the muse of its latest campaign — a celebration of modern sophistication, global indulgence, and authentic glamour. With Lisa at its helm, Nykaa Luxe reimagines what it means to wear beauty, offering an immersive experience that goes beyond skin-deep.

As India’s leading destination for prestige beauty, Nykaa Luxe is where the world’s most iconic beauty brands find a home — and now, a face that embodies their spirit. With her luminous presence, signature confidence, and effortless allure, Lisa Haydon brings to life the essence of Luxe: refined, radiant, and unmistakably global.

The Film: A Journey Through Luxe Beauty

Directed by Shivin & Sunny, the campaign film features Lisa gliding through a series of elevated beauty moments — her gaze magnetic, her skin radiant, her aura unforgettable. Every frame evokes intimacy and strength, captured by the lens of Taras Taraporvala, with makeup by Loveleen Ramchandani, hair by Hiral Bhatia, and styling by Priyanka Kapadia.

From power serums and dewy foundations to statement lipsticks and cult fragrances, the film showcases hero products from Nykaa Luxe’s global lineup — names that define prestige beauty around the world.

Beauty That’s More Than Skin Deep

“At Nykaa, we’ve observed a transformation in how Indian consumers approach luxury beauty,” said a Nykaa spokesperson. “They’re not just buying products — they’re curating an experience. Lisa Haydon captures the spirit of Luxe with elegance and self-assurance, making her the perfect face for this campaign. As we expand our portfolio with more of the world’s most sought-after brands, this campaign is an invitation into the world of refined, experiential beauty.”

Lisa Haydon on Beauty, Luxury & Individuality

“To me, beauty has always meant feeling confident, powerful, and real in your own skin,” said Lisa Haydon. “Nykaa Luxe isn’t just about having access to global icons — it’s about how these products make you feel. It’s an experience that inspires you to express yourself, to celebrate your individuality. That’s why being the face of this campaign feels so special.”

https://www.instagram.com/reel/DKlrWG9tGLZ/?igsh=bm5lYnlmZmR6cHN5

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