Tamannaah Bhatia Launches Tamannaah Fine Jewellery: A New Era of Modern Luxury
Actor Tamannaah Bhatia marks her entry into India’s fine jewellery retail space with Tamannaah Fine Jewellery, a contemporary luxury brand designed for women who live with intention, movement, and individuality. Rooted in modern design sensibilities and refined craftsmanship, the brand redefines fine jewellery as an everyday expression rather than an occasional indulgence.
As founder and creative force, Tamannaah brings a deeply personal vision to the brand—one shaped by emotion, aesthetics, and a lifelong appreciation for jewellery as self-expression. Tamannaah Fine Jewellery is guided by the philosophy “Beyond the Occasion,” celebrating the idea that fine jewellery should be worn effortlessly, styled intuitively, and lived in daily. From diamond accents paired with T-shirts to gold pieces designed for fluid movement, the brand introduces a new language of contemporary luxury jewellery.
Sharing her perspective, Tamannaah Bhatia says, “I’ve always loved jewellery, but I wanted to approach it differently. I wanted to create pieces women can truly live in—jewellery that moves with you, reflects your mood, and feels personal. That idea became the foundation of this brand.”
As modern fashion evolves beyond rigid day-to-night distinctions, fine jewellery has often remained tied to tradition and occasion. Tamannaah Fine Jewellery bridges this shift, offering designs that align with the way women dress and live today. Each collection reflects a balance between India’s rich jewellery heritage and a global, contemporary aesthetic—crafted to resonate with both Indian and international audiences.
The brand’s design identity is shaped by contrasts—strength and softness, structure and fluidity, the sun and the moon. This philosophy comes to life through three signature collections: Half & Half, The Flick, and Plumptious. Crafted in 18K and 14K gold, and set with natural diamonds and gemstones, each piece balances volume with lightness. Distinctive design elements such as split-bezel settings, bold six-claw mounts, and the signature Flick link—twisting mid-form to create motion—define the brand’s visual signature. Accents of multi-shape pavé in white and black rhodium add depth, texture, and a refined luminosity.
The brand is built through a close creative partnership between Tamannaah and her father, Santosh Bhatia, who together oversee design development, production, and retail execution. Their shared commitment to authenticity, craftsmanship, and detail ensures that every piece reflects the integrity of its making.
Tamannaah Fine Jewellery’s vision extends into its flagship store in Juhu, Mumbai, an immersive retail space designed to feel warm, fluid, and contemporary. The store’s architecture emphasizes light, movement, and materiality—creating an environment that feels personal rather than formal. It mirrors the brand’s belief that fine jewellery should feel natural, expressive, and lived-in.
More than a jewellery brand, Tamannaah Fine Jewellery represents a modern perspective on luxury—one that is intimate, expressive, and individual. Designed for women who define elegance on their own terms, it moves beyond tradition to celebrate how luxury fits into everyday life—not for the occasion, but for the woman who lives it.
