Klook Launches Chief Spring Officer for Cherry Blossom Travel in Asia
Klook has opened applications for a limited-time Chief Spring Officer role to help travelers navigate the peak cherry blossom season across Japan, South Korea, and Mainland China. Designed for the high-demand March–April travel period, the role will provide real-time, on-ground insights to support smarter spring travel planning amid shifting bloom windows, changing weather, and peak crowds.
With cherry blossom tourism continuing to rise — including strong year-on-year growth in experience bookings across all three markets — Klook aims to offer verified guidance through live updates, destination intelligence, and curated seasonal experiences. The Chief Spring Officer will track bloom progression, assess on-ground conditions, and test travel products such as rail passes and walking tours to ensure recommendations remain timely and relevant.
Applications for the role are open for a limited time to travelers with firsthand spring travel experience in East Asia.
