Yoho introduced Quoi — a sneaker that signals a noticeable shift in how Indian brands are approaching women’s style.
After building recall through comfort-led designs like Hands-free Blinc and Lofos, Yoho moves the spotlight to aesthetics with Quoi — a slimmer, fashion-forward silhouette that blends suede with an athleisure-silk finish. The name, drawn from the French word for “what,” leans into an attitude rather than a product pitch: self-assured, expressive, and unconcerned with approval.
The launch, timed with Women’s Day, was supported by a digital campaign developed in-house. Visually driven and colour-centric, it positioned the sneaker against bold backdrops, highlighting both personality and palette. Available in nine shades, the design pairs contrasting laces with a bone-toned sole — a subtle nod to versatility and everyday wearability.
Comfort remains central. Like other Yoho styles, Quoi features the brand’s proprietary FootPharma™ footbed engineered for cushioning and arch support, reinforcing that performance and fashion need not be mutually exclusive.
Priced at ₹3,399 (with an introductory offer of ₹2,499), Quoi enters a competitive sneaker market increasingly shaped by young Indian consumers seeking individuality without compromising comfort — a space global giants have long dominated, but where local brands are beginning to assert their voice.
