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BeautyProduct LaunchSustainable stories

AMA Herbal

AMA Herbal’s initiative, AMAzing EARTH is aimed at utilizing the amazing powers of the Earth and offering people sustainable solutions. The company has come up with a comprehensive range of ECOCERT Certified Men’s Grooming skincare and hair care products. The products are ECOCERT certified and free from GMOs and ingredients like parabens, phenoxyethanol, perfumes, and synthetic colorants.

CEO and Co-Founder of AMA Herbal, Mr. Yawer Ali Shah said, “There has been a prevalent common misconception among people that ‘organic’ and ‘natural’ are the same. In reality, not only are Natural and Organic different, but also there is a difference between ‘Organic’ & ‘Certified Organic’. At AMAzing EARTH, we develop certified organic cosmetics that contribute towards the development of a sustainable world. Our production methods are environmentally friendly, and also do not harm any animal or human health. We use 100% natural ingredients and respect biodiversity. AMAzing EARTH products are ECOCERT Certified which means the product is checked at every level of the production chain. After a complete analysis of every stage, the product is then certified to be organic. The certification allows the organic cosmetics to be commercialized worldwide.”

“It has been seen that currently, an average European man spends around $20-25 on grooming products, at the same time, an Indian man spends just about $5. Soon this amount is going to reach $10-15 as men are really getting into skincare and hair care. AMA Herbal strives to produce men’s grooming products that are economical in addition to being sustainable. Although it was very challenging to meet the expectations of Indian consumers that have been set by non-organic and synthetic products in terms of efficacy and pricing, AMA Herbal is used to meeting that challenge since 1996. We are glad that we are able to provide effective, safe products at an attractive price point. The world aspires to use organic but most of the times trust and price pull the customer back, our brand is Trust-able as certified organic and has a competitive price with non-organic products of the category. So, live life organically with AMAzing EARTH.” added Mr.Shah.

WEBSITE

https://www.amazingearthglobal.com/

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