American Eagle partners with Clothes Box Foundation

As a step towards giving back to the community this festive season, American Eagle has partnered with Clothes Box Foundation to conduct a donation drive throughout the country from October 5th through November 15th, 2021.This initiative encourages customers to donate their old jeans to American Eagle, who will then redistribute them to those in need through their partnership with Clothes Box Foundation. For every pair of jeans returned, customers get to avail a special discount on their next purchase.

The Denim Donation Initiative is an attempt to take the comfort and freedom of denim jeans beyond the confines of the urban community. Those within the AE community have been able to achieve great feats of self-discovery, confidence and freedom through wearing denim jeans. Now, they want to give other communities the chance to do the same.

The process has been simplified with breaking down the concept into the following aspects:

Give Love – To participate, one needs to bring their pre-loved jeans (any brand!) to the nearest American Eagle store. Find the nearest American Eagle store here . One can also donate from the comfort of their home to learn more , visit

Get Love – To encourage this act of consideration and giving, American Eagle will reward all donations with 20% off a new pair of #Aejeans!

“We wanted to make this year’s festive season brighter for everyone with our unique Denim Donation Campaign. At American Eagle, we are joining forces with Clothes Box Foundation in India to collect and donate pre-loved denims. The thought behind donating the denims being that the sturdy material, which is long-lasting and lends warmth to the wearer, makes it perfect for the upcoming winter.” said Mr. Ashish Mukul, Brand Head, American Eagle, India.

Spread the cheer this festive season with American Eagle by being a part of the #GiveLoveToGetLove initiative in association with the Clothes Box Foundation.

About American Eagle Outfitters, Inc

American Eagle Outfitters, Inc. (NYSE: AEO) is a leading global specialty retailer offering high‐quality, on‐trend clothing, accessories and personal care products at affordable prices under its American Eagle Outfitters® and Aerie® brands. The company operates more than 1,000 stores in the United States, Canada, Mexico, China and Hong Kong, and ships to 82 countries worldwide through its websites. American Eagle Outfitters and Aerie merchandise also is available at more than 190 international locations operated by licensees in 24 countries. For more information, please visit

About Aditya Birla Fashion and Retail Limited

ABFRL is part of a leading Indian conglomerate, The Aditya Birla Group. With revenue of Rs. 5,249 cr. spanning retail space of 8.4 million sq. ft. (as on March 31, 2021), it is India’s first billion-dollar pure-play fashion powerhouse with an elegant bouquet of leading fashion brands and retail formats.

The Company has a network of 3,212 stores across approximately 31,000 multi-brand outlets with 6,800+ point of sales in department stores across India (as on 31st March, 2021).

It has a repertoire of leading brands such as Louis Philippe, Van Heusen, Allen Solly and Peter England established for over 25 years. Pantaloons is one of India’s largest fast fashion store brand.

The Company holds exclusive online and offline rights to the India network of California-based fast fashion brand Forever 21. The International Brands portfolio includes – The Collective, India’s largest multi-brand retailer of international brands, Simon Carter and select mono-brands such as American Eagle, Ralph Lauren, Hackett London, Ted Baker and Fred Perry.

Van Heusen Innerwear, Athleisure and Active wear is establishing itself as India’s most innovative and fashionable brand. The Company’s foray into branded ethnic wear business includes Jaypore and strategic partnerships with Designers ‘Shantanu & Nikhil’, ‘Tarun Tahiliani’ and ‘Sabyasachi’

For further information, please contact: Janet Arole | AVP & Head, Corporate Communications, Aditya Birla Fashion and Retail Limited |

About Clothes Box Foundation

Clothes Box Foundation (CBF – is a Forbes Under 30, Asia listed and a National Award-winning Non-Profit organization, which has provided clean clothes to over 3 million less-fortunate individuals living in the 124 villages areas across India. It started in 2014, intending to redistribute and recycle fabric that is no longer used by the owners but could mean the world to someone in need. We aim to facilitate the reuse and refurbishment of waste garments. Refresh is our upcycling arm where we train and employ rural women through a skill development program for curating and designing utility products out of waste fabric and help them to achieve fundamental financial independence. The pieces of denim collected will be distributed to pan India.

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