Global Future Travel Survey 

In April, with members of the brand’s loyalty program – I Prefer Hotel Rewards, inviting them to share their aspirations and plans for future travel when restrictions are lifted or eased.


Nearly 4,000 I Prefer members from around the world opted to participate, and the results reveal an incredibly positive attitude towards travel for the second half of 2020.

More than 50% of respondents* say they’ll book a trip in 2020, and most will do so as soon as travel restrictions are lifted. They want to travel.

  • 75% of respondents plan to travel with family, having spent so much time apart. They are ready to reunite with loved ones.
  • More than 50% of respondents intend to travel regionally or domestically. They are eager to explore their own backyards.
  • Despite a strong desire to stay regional, over 40% of respondents still want to travel to another continent. They want to see the world.
  • More than 80% respondents will travel by air. They are ready to fly.
  • What do these responses ultimately mean? They Believe in Travel.

Debuted in 2013, I Prefer is the world’s largest guest loyalty program for travelers who seek the unique perspective of the independent hotel experience. More than 700 hotels and resorts around the world offer I Prefer benefits, and the program currently has 3.5 million member enrolled. #BelieveInTravel #ThePreferredLife 

* Respondents: Survey administered by Preferred Hotels & Resorts to 3,695 I Prefer Hotel Rewards Members from April 6-13, 2020 with responses by region: United States 56%; Europe 14%; Canada 11%; Asia Pacific 9%; all other regions 10%

COURTESY- Preferred Hotels & Resorts

I Prefer Covid Survey_Infographic FINAL

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