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ASICS launches LITE-SHOW collection with Tiger Shroff

ASICS, a sports performance brand launches the LITE-SHOW™ Collection’s GEL-KAYANO™ 28 shoe with youth icon and Bollywood star Tiger Shroff. The brand ambassador marked the unveiling of the shoe from the latest LITE-SHOW collection, a pinnacle product from the ASICS running category. 

The LITE-SHOW™ Collection empowers our consumers to run on their schedule, day or night. Eye-catching bright colors and reflective details increase visibility and help runners feel safer and more confident when running in low-light conditions. 

ASICS India & South Asia Managing Director, Rajat Khurana 

“Running is constantly evolving and the new Lite-Show Collection empowers our consumers to run on their schedule, day or night with the help of reflective panels designed in the shoe. ASICS strongly believes in producing innovative sports product solutions and technologies to help athletes and active consumers achieve their goals and Lite-Show is one such offering.”

ASICS Brand Ambassador Tiger Shroff 

 “I am absolutely thrilled to represent one of the leading performance wear brands in the world. ASICS has been my go-to gear for work-outs. I’m in love with this new ASICS’ LITE-SHOW™ Collection – GEL-KAYANO™ 28 as its perfect for someone who is looking for stability, protection, and stylish reflective panels for enhanced visibility.”

The Lite Show Footwear collection is now available both in retail stores and on ASICS India website at INR 14,999.

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