FashionTrends product launchTrends Watches

Asim Riaz Launches New Metalfit Smartwatch Range available on Amazon India

Timex Group India Ltd, one of the world’s largest watch manufacturers has announced the launch of a smartwatch with full metal casing under the brand Helix. The new Helix Metalfit smartwatch lineup is offered in five color variants and comes with multiple features like blood oxygen saturation level (Sp02) monitor, heart rate monitor, an option of 10 sports modes to choose from and more. The brand’s newly appointed brand ambassador – Asim Riaz is endorsing this latest range of stylish smartwatches. Designed specially to target the fitness and fashion-conscious youth that Helix caters to. This sturdy smartwatch packed with best-in-class features is a must-have to make a stylish statement in metal and is available on Amazon Fashion India starting today. 

Commenting on the launch, Manoj Juneja, Vice President-Sales and Marketing, Timex Group said, 

“We’re positive that Helix Metalfit will appeal to the youth, that’s always on the lookout for products offering high level functionality and great design. Helix Metalfit brings a lot to the table – exciting smart features, attractive design and all at a competitive price point. At Timex Group India, we constantly work towards innovating and finding more creative solutions for our customers, and this new addition to our smartwatch range is a testament to that. Look forward to a great response on Helix Metalfit.” 

We are happy to announce the launch of the Helix Metalfit smartwatch by Timex Group, on We continue to expand our fashion portfolio with trending styles at affordable price points, catering to the varied demands from our customers. This launch is another step closer to cater to the fitness and fashion-conscious customers, both, existing and potential. Amazon’s wide outreach across India will further ensure that the brand is made accessible to more customers countrywide while upholding the tenets of safety and social distancing.’’ said Saurabh Srivastava, Director & Head- Amazon Fashion India. 

Asim Riaz, Brand Ambassador, Helix India said, I am super excited about the new Helix Metalfit smartwatch. Everyone needs a fitness companion when it comes to maintaining a healthy lifestyle and this new smartwatch is just perfect for that. To be able to represent fitness, health and style – all combined in one is a truly great opportunity, especially for people like me who are major gadget and fitness enthusiasts. I’m sure they’ll all enjoy using this new and sturdy offering by Helix that will be available on” 

This all-new Helix Metalfit has full metal coverage and offers a suite of features like 50+ watch faces, can track users’ health and fitness with numerous in-built monitors and 10 sports modes to choose from. With a battery life of upto 10 days under normal usage, it also lets users control camera and music. The modern design is offered in five colour variants and is available on

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