CELEBRATING CONFIDENT BEAUTY
Bobbi Brown Cosmetics partnered with four multi-dimensional women to magnify its original ethos of celebrating individual beauty and women empowerment with the launch of the “Confident Beauty” campaign.
The newest face of Bobbi Brown India, Bollywood Actress Tara Sutaria, along with American actresses Yara Shahidi and Elizabeth Olsen, and Chinese actress NiNi are the brand’s global celebrity spokeswomen, sharing their “beauty truths” – the guiding honesties behind the lives they lead, to inspire women everywhere.
“Remaining true to our brand’s core essence, each of these powerhouse women are emblematic of the modern Bobbi Brown consumer – confident, individually beautiful and defining success on their terms,” says Sandra Main, President Bobbi Brown Cosmetics.
The campaign will hero the brand’s longstanding and beloved foundation products of Skin Long-Wear Weightless Foundation. The Skin Long-Wear Weightless Foundation lineup will also be expanded with 12 new shades globally catering to a much wider range of skin tones.
Indian actor, dancer, and singer, Tara Sutaria
“In a world where we constantly strive for perfection, Bobbi Brown Cosmetics empowers real women by embracing and enhancing their individual beauty. It’s surreal to be a part of the brand and makes me proud that it holds the same values that I believe in.”
Elizabeth Olsen, actor, producer & women’s advocate
“It’s incredible to be part of a brand that has been so consistent and true to its identity in an industry that’s so inconsistent. Since the 90s we have seen many trends come and go and come back again, and Bobbi Brown Cosmetics has always been a timeless brand,”
Black and Iranian actor and activist, Yara Shahidi
“I think the brand represents what my generation represents: the importance of inclusion, in all spaces, on a foundational level. The fact that it’s been so important for the brand in both makeup and philanthropic endeavors since the beginning, speaks to the fact that it’s not a commercial trend but something they’re committed to.”
Award-winning Chinese actor, NiNi
“For me, I admired the brand’s quality products that made my skin glow, effortless New York spirit and the limitless feeling of confidence.”
In celebration of the Confident Beauty campaign, Bobbi Brown Cosmetics has officially launched The Pretty Powerful Fund on International Women’s Day with $400,000 going to charities that reinforce the Fund’s mission of supporting the creation of new possibilities for women and girls.
