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Celebrate Mother’s Day with Swarovski


This Mother’s Day, Swarovski is celebrating diversity and inclusivity, the wisdom and guidance of Mom’s around the globe and launches the campaign “Love, Mom” to celebrate the individual that is your mom.

Giovanna Engelbert: There’s no one way to be a mother, to love like a mother, so this Mother’s Day Swarovski celebrates the many forms a mother’s love can take and that incredible connection between a mother and her child.”


Just as there is no one size fits all for motherhood, there is no single dedicated product to celebrate them, at least not for us. So, to celebrate the multi-facets that is being a mom, our Mother’s Day range is as individual as every mother out there. 


Wardrobe fundamentals never looked so chic! A forward-focused wonder in a range of juicy hues, what began as an elegant everyday jewelry range now embraces body chains, eyewear, even pens through to watches. Expanding the coveted family, the new touches of rainbow refinement enhance the crystal lifestyle portfolio.


Bold and audacious, the Lucent family celebrates empowering energy and playful awareness. Highlighting our fantastic array of colors and shapes, the range is extended with bold new hoop earrings, in square and round, a brilliant new watch design in five vibrant colors and the Lucent Pen. You’ll be on time and well prepared to get those digits for that first date.  


Exploring geometry rhythm and symbols through crystal layering, deconstructed prisms and multi-color creations, gemstone and jewel-like colors appear in two necklace varieties with the introduction of aesthetically beautiful, elegant and eye-catching hair accessories in three new styles.


The future’s so bright you’ll have to wear shades. Introducing two new celestial eyewear styles to join the captivating Constella Hoops and earrings from Collection II, above-keyboard dressing we see you.


Playing with proportions in intricate and inspirational designs, engineered structures are transformed into unexpected shapes, transporting necklaces, rings, and brooches from Collection II, while introducing covetable hair and eyewear accessories to further the fabulousness.


Step into the light with our three new elevated eyewear designs – the perfect additions to the beloved Gema family. Brimming with magic, the twinkling glimmer of the pieces extended into Collection III with a range of jewelry and earrings to show off our range of cuts and colors in a kaleidoscope of prismatic joy.  


Renowned for pioneering precision-cut stones, Swarovski extends the Vittore range with new silhouettes, rose-gold tones and the refined Swarovski crystal 125th-anniversary cut, arranged in brilliant rows for maximum luster.

With an array of designs, featuring pendants, chokers, earrings and bracelets, our families are more than just a piece – it is a piece of your heart. From your heart to theirs.

To mom’s everywhere: You are the gift of life. Thank you will never be enough.

Discover the collection pieces here and check out our Press Room to learn more about the world of Swarovski.


Swarovski is a place where magic and science meet. 

Swarovski unifies all parts of its organization under one spellbinding idea and brings forward a wondrous new world of crystal craftsmanship. Founded in 1895 in Austria, the company designs, manufactures and sells the world’s highest quality crystal, gemstones, Swarovski Created Diamonds and zirconia, jewelry and accessories, as well as crystal objects and home accessories. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. 

A responsible relationship with people and the planet has always been an integral part of Swarovski’s heritage. This manifests today in the company’s well-established sustainability agenda with youth-focused education programs and foundations to promote human empowerment and conserve natural resources to achieve positive social impact.

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