Celebration of Womanhood with Zoya

 Zoya, the brand of luxury jewellery from the House of Tata launched  its new collection themed around “Inner Strength” inspired by verdant motifs of the rainforest at the collection was  virtually launched by Gauri Khan.

RetroPop Lifestyle gets Amanpreet Ahluwalia, Business Head, Zoya, to share some insights into the evolution, journey and other ventures of Zoya…

Amanpreet Ahluwalia, Business Head, Zoya
  • Tell us about the collection ‘Rooted’. What’s the inspiration?

‘Rooted’ draws on motifs from the world’s rainforests, which have stood tall for 55 million years, their immense strength preserved in the face of climatic upheavals only to emerge stronger. The collection is a celebration of the journey of a woman as she reconnects with her feminine self. It enables the women to break free from the confines of patriarchal expectations and delve deep within to draw strength and sustenance. The woman’s resolve to be resilient, selfless and nurturing finds a parallel in the rainforest that towers till the skies and yet, finds a way to care for the most microscopic beings. As the world is faced with a future of uncertainty, the ‘Rooted’ collection serves as a fitting metaphor for the inner strength and perseverance that the Zoya woman shares with the rainforest — at once, both aesthetic and symbolic.

  • What are the plans for the coming festive season so, what offers will be rolled out for your customers?

For the upcoming festive season, we have launched Rooted, inspired by the world’s rainforests. It is an exquisite line-up of 45 pieces for the modern sophisticate and is extremely contemporary, versatile and fluid. We will be focusing on promoting our new collection in the digital space through the festive months. The recovery rate in the last two months has been very encouraging for Zoya and we are hoping that it will continue through.

  • What about the new strategies and plans post lockdown?

We made a foray into South India in May this year with a flagship boutique in Bangalore’s luxury hub, Vittal Mallya Road. Over the last decade, we have had a thriving presence in Delhi and Mumbai and we are now actively looking to set up a boutique in Hyderabad among other cities. We are looking forward to the response we receive from our new collection, Rooted. Home visits and appointment based selling has always been a way of life, and we have also integrated video calls in our sales which has helped us service customers beyond our local footprint. We will be investing more in the digital space to serve our customers at their convenience and widen our reach.

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