Conscious Indulgences for Diwali

Elaborating upon the vibrant foundations and evolving facts of culinary culture, The Godrej Foods Trends Report 2022 – Collector’s Edition highlights trends that will shape up people’s choices this Diwali.  The report lists out trends that indicate how Diwali will be all about ‘conscious indulgence’ with people prioritizing health and going back to their regional roots.

Godrej Foods Trends Report 2022 brings together opinions of over 200+ thought leaders including celebrity chefs, home chefs, professional chefs, food bloggers, health professionals, media professionals, mixologists, nutritionists, restaurateurs, sommeliers, food producers, and more.

Dining Out Preferences

With all Diwali lunches and dinners, restaurant dining gains momentum and is an important part of the festivities. As people dine out, the findings below indicate the choices they are likely to make

·        56.3% food experts believe diners will seek regional cuisine-based concepts, that deliver on the wealth of nutrition and flavor our traditional culinary heritage holds

·        54.7% panel foresee diners gravitating towards farm to table concepts that support their growing desire to eat fresh, local and seasonal produce and support local farmers and food producers

Snacking & Mithais for Gifting or Home Consumption

A Diwali festivity is incomplete without sweets and snack indulgences made during the festival. As people buy or prepare snacks and sweets at home, this is how their choices are likely to be made.

·        61.7% experts agree that sweets with healthier claims will be preferred by consumers

·        50% panel believe that demand for gourmet mithai will only grow

·        57.4% panel indicate that bite sized, portion-controlled sweets will be sought more by people

·        55.6% food experts see people choosing Millet based snacks, while an equal number have put their votes on non-fried snack options. This indicates preference for health-conscious snacking options during the festive season.

Kitchen Appliances & Gadgets

With the biggest discounts and sales, Diwali is an ideal occasion to get the best of appliances and gadgets at home. This also applies to purchasing products for the kitchen.

·        65.1% food experts see increasing pride & preference amongst people for traditional Indian cookware

·        55.6% experts predict that people will invest in kitchen appliances that support healthy cooking

·        52.4% food experts forecast time saving convenience cooking gadgets to be in demand as well

Speaking about trends that will dominate Diwali festivities, Rushina Munshaw Ghildiyal- Curator & Editor in Chief, Godrej Food Trends Report 2022, said, “India is home to diverse cultures. Over the last two years, consumers have held back on celebrations, but also reflected on their health and the environment and are more conscious of the impact of their choices than before. The preference for homegrown, local and healthy is very evident. This Diwali, conscious choices in celebrating be it with food, gifting, sweets or household gadget buys, is the flavor. Consumers want to know their roots. There is also a strong move towards traditional options – bother with festive snacks and sweets as well as cookware. Because we recognize that there was a lot if mindfulness in the traditional practices of our heritage cuisines”

About Godrej Industries Limited

Godrej Industries Ltd. is part of the Godrej group, one of the leading business groups in India and is in the businesses of Oleochemicals, surfactants, finance & investments and estate management. It has substantial interests in several industries including property development, oil palm plantation, animal feeds and Agri-products, poultry, personal care and household care, etc., through its subsidiaries, associate companies and joint ventures.


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