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Croctober 2021- Music, Dance and a Cast of Classics

Croctober, a month-long, fan-fueled celebration of Crocs (NASDAQ: CROX), is back for 2021 with new digital fest that recognizes and celebrates the brand’s tapestry of fans, in a bold, colorful and authentically Crocs way.  

All Croctober long, Crocs fans will have more digital-first opportunities to engage with the brand than ever before, including a first-ever collaboration with Spotify India and Dino James, a leading hip-hop artist, to create an original song which will serve as the soundtrack to the Croctober Dance Challenge. Through this activation, fans will have the opportunity to showcase their dance talent and personal style with an Instagram AR Filter featuring Jibbitz and stand the chance to win a year-long supply of Crocs.  

Based on Crocs’ brand message ‘Come As You Are’, Dino has produced an upbeat and rhythmic song that blends hip-hop and pop to encapsulate the spirit of authenticity, individuality and originality, thereby inviting everyone to express themselves freely through music. The Croctober Dance Challenge is open to all residents of India over the age of 14, and participants will be judged on creativity and expressiveness of their dance moves based on the original song ‘Come As You Are’, from October 20 to October 31. Multiple fans of the brand will be selected to receive a year-long supply of Crocs.  

Furthermore, to add to the festivities, Crocs will release a ‘Come As You Are with Dino James’ playlist in partnership with Spotify India. The playlist will feature songs curated around the message of ‘Come As You Are’, as well as the track produced by Dino James, so that fans can proudly express their unique values and individuality, anytime, anywhere through music.  

“We have some of the most incredible fans who want to be an active part of our community and engage with us in a meaningful way, and Croctober is an homage to that,” said Heidi Cooley, Chief Marketing Officer, Crocs. “Everyone in Croc Nation knows that Croctober is actually the most wonderful time of the year! There’s no better time to Come As You Are and we can’t wait to celebrate with our fans…all month long!” 

More fan-first, one-of-a-kind moments, including Crocs Trivia on social media, will also take place all throughout the month. Fans are encouraged to join in on all the fun and share their Crocs-centric content on social media by tagging @crocsindia for a chance to be featured on Crocs’ social media channels. 

To join in on the Croctober festivities, follow @crocsindia on social media and use #Croctober21 to follow along.  

Link to the AR filter – https://www.instagram.com/ar/997850204116560 

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