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FashionTrends Menwear

FENDI Advertising Campaign

The FENDI Men’s Fall/Winter 2021-22 advertising campaign. Directed by the Italian artist Nico Vascellari, is a cinematic slideshow that portrays the collection designed by the Artistic Director of FENDI Accessories. And MenswearSilvia Venturini Fendias an optimistic adventure framed within a game of illusions.

An unabashed celebration of color and light, emerging from darkness into full Technicolor!

In a metaphysical set, the new advertising campaign plays with the signature looks of the collection. A broad spectrum of menswear classics twisted with FENDI playfulness. The color palette saffron, orange, fuchsia, cobalt and periwinkle is color-blocked against black, camel. And charcoal, as linings, inlays and slashed seams flash with contrasting textures and shades.

Highlights

FENDI-Mens-FW21-22-

Throughout the collection, multifunctionality and form unite in reversible workwear and relaxed outerwear silhouettes. Diagonal quilting inflates all manner of silk jacquard separates from a shawl collar lounge coat to pullovers, shirt jackets and bermuda shorts in a luxuriant expression of cocooning comfort.The season’s cosmic spirit is further emphasized by a series of psychedelic and multicolour artworks realized in collaboration with the multidisciplinary artist and performer Noel Fielding, including an abstract version of the FENDI logo in his signature stream-of-consciousness scribble art.

 Focal Point

The accessories featured in the campaign range from the Maison’s icons Peekaboo ISeeU in Cuoio Romano leather – including a black mini version featuring Noel Fielding’s graphic art – and Baguette in nylon and precious FF logo mink variants. A crossbody pouch in a miniature luggage style reprises embossed stripe FF monogram leather, completing the selection along with a total black version of the FENDI Pack backpack. In ultra-classic menswear tones, FF logo buckle loafers and the FENDI Flow sneakers continue the collection’s indoor-outdoor conceit.

The FENDI Men’s Fall/Winter 2021-22 advertising campaign, comprising 5 single and double-page visuals, including specific ones for the new Eyewear Collection – featuring the FENDI Technicolor sunglasses – and Fendi Timepieces Collection – with the Selleria GMT watch – will break in worldwide magazines in July 2021.      

#FendiFW21

FENDI-Mens-FW21-22-

CREDITS:


Artistic Director: Silvia Venturini Fendi

Creative Director: Nico Vascellari

Model: Wang Chenming Rebel

Model: Craig Shimirimana
And Model: Jeremy Cox

Stylist: Julian Ganio

Location: Rome

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