The FENDI Men’s Fall/Winter 2021-22 advertising campaign. Directed by the Italian artist Nico Vascellari, is a cinematic slideshow that portrays the collection designed by the Artistic Director of FENDI Accessories. And MenswearSilvia Venturini Fendias an optimistic adventure framed within a game of illusions.
An unabashed celebration of color and light, emerging from darkness into full Technicolor!
In a metaphysical set, the new advertising campaign plays with the signature looks of the collection. A broad spectrum of menswear classics twisted with FENDI playfulness. The color palette saffron, orange, fuchsia, cobalt and periwinkle is color-blocked against black, camel. And charcoal, as linings, inlays and slashed seams flash with contrasting textures and shades.
Highlights
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Throughout the collection, multifunctionality and form unite in reversible workwear and relaxed outerwear silhouettes. Diagonal quilting inflates all manner of silk jacquard separates from a shawl collar lounge coat to pullovers, shirt jackets and bermuda shorts in a luxuriant expression of cocooning comfort.The season’s cosmic spirit is further emphasized by a series of psychedelic and multicolour artworks realized in collaboration with the multidisciplinary artist and performer Noel Fielding, including an abstract version of the FENDI logo in his signature stream-of-consciousness scribble art.
Focal Point
The accessories featured in the campaign range from the Maison’s icons Peekaboo ISeeU in Cuoio Romano leather – including a black mini version featuring Noel Fielding’s graphic art – and Baguette in nylon and precious FF logo mink variants. A crossbody pouch in a miniature luggage style reprises embossed stripe FF monogram leather, completing the selection along with a total black version of the FENDI Pack backpack. In ultra-classic menswear tones, FF logo buckle loafers and the FENDI Flow sneakers continue the collection’s indoor-outdoor conceit.
The FENDI Men’s Fall/Winter 2021-22 advertising campaign, comprising 5 single and double-page visuals, including specific ones for the new Eyewear Collection – featuring the FENDI Technicolor sunglasses – and Fendi Timepieces Collection – with the Selleria GMT watch – will break in worldwide magazines in July 2021.
#FendiFW21
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CREDITS:
Artistic Director: Silvia Venturini Fendi
Creative Director: Nico Vascellari
Model: Wang Chenming Rebel
Model: Craig Shimirimana
And Model: Jeremy Cox
Stylist: Julian Ganio
Location: Rome