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CYCLES&AUTOMOBILESLiving

Hero Cycles builds enviable Children’s Bicycle Portfolio with Doraemon, Jimmy and Jordan

  • Cycling is a fun activity and one that can immensely benefit children and their health, especially at a time when outdoor activities are at a premium.
  • Hero Cycles has augmented its bicycle portfolio for children through the pandemic.
  • These bikes encourage kids to learn how to balance on pedals/brakes while rolling along.
  • That’s because all these new lines come retrofitted with additional anti-infection soft new-design handle grips and safety features such as the Anti-Pinch braking lever system. 

New Delhi, 10th February 2022: The COVID-19 pandemic and its subsequent restrictions and lockdowns have been hard on everybody. Yet the blows have landed the hardest on one of the softest targets ever, namely children. While as kids, we could decide whether to play hide-and-seek, go fishing, or simply run amok in gardens, the scenario has changed. Present time witnesses young elders waking up just to sit in front of digital screens and take classes via the online media; they even meet their friends the same way. All in the name of their safety!

In order for children to remain energetic and young a while longer, Hero Cycles has launched several kid’s bicycle range. This way they can have fun, meet friends and yet maintain the mandatory social distancing on rides in sizes and colours of their choice. So that they can, even when outfitted in masks, get a breath of fresh air outside of the four walls of their homes.

Commenting on their rapidly growing portfolio of children’s bikes, Mr. Pankaj M MunjalChairman, and Managing DirectorHMC, a Hero Motors Company, says, “COVID-19 and the ensuing pandemic had initially forced us all to stay at home; gradually we have understood we need to live with the virusalbeit as safely as possible. With that thought foremost in mind and the fact that children have become the softest targets in this global fallout, Hero Cycles has worked hard to find ways to help them hang on to their childhoods. That’s the reason that prompted us to launch new lines—Hero Sprint Jimmy, Hero Sprint Jordan, and Hero X Doraemon, that have enhanced anti-infection protection and additional safety features such as Anti-Pinch braking systems. This way, we have peace of mind regarding their safety and they can finally have some fantastic times in the open.”

Hero Cycles initially launched the Hero Sprint Jimmy and Hero Sprint Jordan collections, with retro fitted new-design anti-bacterial handle grips to keep the children safe while they are cycling. Subsequently, they added the Hero X Doraemon range to the portfolio to offer them more choice, especially with the most loved animated character ever. Besides the Anti-Pinch braking system, the bikes sport PH-free saddles and are designed in accordance with EU standards. The sleek, clean designs of the three bike range also ensure children have a quiet, smooth ride.

“Cycling is the most effective and convenient way to stay healthy and active while adhering to social distancing norms. It’s popular among children since it is fun and among their parents, since it’s the safest mode of transportation for kids; that it also protects the environment is an added bonus. Cycling offers all riders various health benefits such as improved cardiovascular health, stronger bones, better arthritis therapy, and weight loss. So, if we can build a cycling culture among children and adults, we are actually contributing to building a healthy nation,” adds Mr. Munjal.

About HMC & Hero Cycles

Hero Cycles is a part of the HMC Group with a $ 1.2 bn asset base and over 10,000 people across the globe. Incorporated in 1956, Hero Cycles Limited is the largest integrated bicycle manufacturer in the world. The company has a manufacturing capacity of 6 million bicycles per year, a highly integrated network of plants located in Ludhiana (Punjab), Ghaziabad (UP), and Bihta (Bihar) and a state of the art manufacturing facility in Sri Lanka as well. In addition to the aforesaid, the Group has a Design Centre in the UK and also owns UK-based Avocet Sports, Germany-based HNF, and Firefox Bikes in India. While Avocet Sports was Hero Cycles’ first overseas acquisition and marked the company’s entry into the European bicycle market, HNF helped Hero Cycles foray into hi-end Electric Bicycles. Acquisition of Firefox Bikes on the other hand was a strategic move to cement its position in the fast-growing premium bicycling segment in India.

Hero Cycles is a leader in both the standard and premium segments in India, with an overall market share of nearly 43 percent. The company is equipped with state-of-the-art infrastructure and the most modern machinery producing major bicycle components within its premise under stringent quality parameters complying with all global standards. Hero Cycles has a network of over 250 suppliers and 2800 dealerships in India and exports to various countries in the Middle East, Africa, Asia, and Europe. Moreover, Hero Cycles is ISO9001 & ISO14001 Certified from BVC of UK and recognised by the R&D department of the Govt. of India.

The HMC Group also includes auto parts manufacturing companies Hero Motors Ltd, ZF Hero Chassis Systems Pvt. Ltd, and Munjal Kiriu Industries Pvt. Ltd; hospitality arm Munjal Hospitality; luxury home décor products company Oma Living & premium bicycle component manufacturing company Spur Technologies Pvt Ltd.

Insync & HNF are subsidiaries of Hero International, owned by Hero Motors Company (HMC). HMC also owns Hero Cycles – which has a network of plants located in Ludhiana (Punjab), Ghaziabad (UP), Bihta (Bihar) and Colombo (Sri Lanka). HMC also has an automotive division supplying high-precision components to premium European and Japanese automotive OEMs.

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