Liberty successfully launched the Independence day campaign in the year 2019
Freedom is the Right of choice and Liberty is Right to choose.
Last year Liberty had come with an action rather than a solution to evoke the sense of urgency and seriousness amongst the audience. IN THE NAME OF LIBERTY was Liberty’s initiative to exemplify the overall scenario. They took examples from everyday life like racism, Gender inequality, Disrespectful behavior towards women that we encounter, and choose to ignore. It’s not the actions we blame, but also the mindset we carry.
To showcase this above-mentioned agenda, Liberty Shoes had shot an in-house production, a short film and to express its voice, renowned singer and lyricist Piyush Mishra had joined hands with Liberty for the campaign. The strong and subtle music was given by the Indian Ocean band. The expression and execution were led by Mr. Barun Prabhakar, Marketing Head who believes in the concept of visualizing the current scenario and changing the mindsets through self-realization. He said,” there lays a very slight difference, a very thin line between using and miss-using our freedom in the name of Liberty but the impact of this is vast.”
VIDEO LINK – https://www.facebook.com/124816674226948/posts/3002667236441863?s=543236168&v=e&sfns=mo
