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 Indian Designer Label RAAS showcases at New York Fashion Week

RAAS has unveiled their SS 2022 collection Fiorire at the recently concluded New York Fashion Week. 

A truly global brand that takes eco-chic Indian fashion on a global platform. Their consumers are primarily American and European buyers who enjoy eccentric, glamorous, and avant-garde designs. The brand celebrates local artisanship, championing the next generation of Made in India designs with women asserting themselves at the core of the design process.

The brand is a true representation of Indian fashion and its ability to foster and promote talent in the long term. All of the looks in the runway show are heavily embroidered and emblematic of the maximalist Indian aesthetic amalgamated with western designs for a truly global audience. From wearable everyday pieces to luxe bridal couture, the brand offers a wide range of eye-catching ensembles in effervescent hues, tie-dye, quilted textures, mesh panels, balloon sleeves, and more. The brand draws inspiration from various cultures, landmarks, traditions and elements of folklore—their versatile pieces are ideal for someone who has a keen eye for detailing. 

FIORIRE


In today’s world, everyone prefers artisan items, be it jewelry, food, or clothing, yet very few appreciate the true spirit of the artisans. Through this lively Fiorire collection, The brand’s mission is to put forward stunning, heavily-embroidered clothing with a luxurious essence to it. All the while, they focus on preserving the craftsmanship and talent that the Indian artisans put in every piece. From formals to everyday wear, this collection offers it all to keep your fashion sense satiated!
Each piece adorned with embroidery speaks the stories of the hands and the hearts that went into the art of sewing and embroidery. Give your wardrobe a boost with these pieces and conquer the world of fashion with our newly launched Fiorire collection. Hoping to flourish side by side with our artisans, this collection pays homage to fashion and to the hearts of our artisans that work day and night to bring the visions to life in the form of these lavishly adorned bold pieces.

Feature Pegs:-


Center the story around the brand’s streamlines take on classic couture tropes and the brilliance in its fearless use of colour and emotional geometry
Focus on social responsibility, social justice, diversity, inclusion and female empowerment
A female-founded brand that has made “gender diversity an intentional focus from day one
Brands with fashion week credentials that tackle political news, feminism and mental health in earnest
Fashion’s new lexicon – Community and Style
Vacation worthy wardrobe essentials
Maximalism for SS 2022 
An eccentric take on quirky ’70s bohemia

Look forward to some interesting coverage in your esteemed publication in Print and Digital. 

About RAAS
Shreya Patel, a designer based in Chicago started her own design house amidst the pandemic to support the artisans who had lost their jobs, and that marked the beginning of the socially sustainable label RAAS, The Global Naari. From wearable everyday pieces to luxe bridal couture, the brand offers a wide range of eye-catching ensembles in effervescent hues, tie-dye, quilted textures, mesh panels, balloon sleeves, and more. The brand draws inspiration from various cultures, landmarks, traditions and elements of folklore—their versatile pieces are ideal for someone who has a keen eye for detailing. 

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