The grandest Paw Pageant in India, launched in collaboration with Bark Out Loud, Solitario, and Supertails, was an absolute sensation! With over 1,000+ entries, 8 million+ impressions, and 3 lakh+ interactions from pet parents across the country, this celebration of our furry companions was truly one for the books!
With such an overwhelming response, our esteemed jury had the tough task of shortlisting 12 incredible finalists, whose videos were then put to public vote on social media.
What followed was pure magic! Each finalist’s video received an outpouring of love from the pet-loving community, amassing over 2.5 lakh votes. The excitement and engagement made this campaign a paw-some success!
While every finalist was a star in their own right, one entry stole hearts like no other— @thara_taau_ramphal charmed everyone with their quirky, adorable, and hilarious video, featuring [a humorous concept and conversational script]. With 5,400+ likes, 32,000+ shares, and 1,30,000+ impressions, they claimed the prestigious title of Crown Winner of the Paw Pageant!
The grand winner walked away with a stunning diamond-studded crown worth ₹7.8 lakh, designed by Solitario, a brand known for its sustainable and ethical lab-grown diamonds.
The celebration didn’t stop there!
@casperthefluffycloud – The new Face of Bark Out Loud for upcoming campaigns, with an exclusive professional photoshoot by a renowned photographer.
@pixiethelhasaprincess – Set to enjoy an entire year’s supply of Bark Boxes filled with exciting Bark Out Loud goodies, delivered by Supertails.
A huge shoutout to the campaign creators:
Bark Out Loud – A leading pet brand committed to crafting premium products that bring joy and well-being to furry companions.
Supertails – India’s first digital pet-care platform, offering a one-stop solution for pet food, supplies, and veterinary consultations.
Solitario – Specializing in lab-grown diamonds, promoting sustainable and ethical jewelry choices.
The Paw Pageant was a celebration of love, companionship, and the unbreakable bond between pets and their families. With such a woof-tastic response, we can’t wait to bring back an even bigger and better edition next year!
