#Skin-Loving #Earth-Caring #EcoConsciousBeauty #EcoConsciousLife
innisfree deeply cares about the place we all call home, and stands for beauty that is environmentally conscious. The brand pledges to minimise their environmental impact and work towards building a more sustainable beauty brand. innisfree is taking an action, not just for the skin but for everything that co-exists with us.
innisfree is taking action for eco-conscious beauty, starting with innisfree’s Green Innovation Labs that are continuously researching for nature derived ingredients that are gentle on the skin and the environment. The brand is expanding its range of vegan friendly products and caring for the marine ecosystem by making all sunscreens Reef-Friendly by 2024.
By 2030, innisfree aims to use 50% lesser new plastic derived from fossil fuels and deliver products using 70% recycled plastic containers. The goal is to use recyclable or reusable packing enabling the brand to build a more beautiful environment.
Tree Plantation Drive
innisfree continues its reforestation efforts by planting tress across the world. The brand has planted 1,90,000 trees in the last 10 years and aims to have planted 5,00,000 trees by 2030.
About AMOREPACIFIC Corporation & innisfree India
Founded in 1932 and officially established in 1945, AmorePacific Corporation is a leading cosmetics company headquartered in Yongsan-gu Seoul, South Korea. A continuous devotion to quality improvement has led AmorePacific’s renowned research and development center to be at the forefront of the cosmetic industry. With a great dream rooted in humanity’s beauty and health, AmorePacific seeks to push the boundaries of traditional beauty with innovative solutions drawn from rich Asian heritage. AmorePacific oversees a wide umbrella of brands including Laneige, Sulwhasoo, Etude House and Innisfree. innisfree launched in India in October 2013, and has several successful stores and retails through Nykaa.com, Flipkart, Macaron.in, Myntra.com, Amazon.in, Boddess and Purplle.com. Additionally, innisfree has also partnered with Lifestyle Stores and Nykaa Luxe Stores in several cities.