FashionTrends Apparels

International Loungewear Brands | SS 2020 Collections

Chic Clean Comfortable
 Launched in 1997, it is a luxury loungewear brand with it’s a head office in Dubai and retail operations all over the world. Using 100% natural Italian organic fabrics that are proudly born and tailored in Dubai their SS 2020 Collection is fashionable and chic, clean and comfortable. It is inspired by a melting pot of cultures – A clothing as individual as you are.
FANCY A WHIM – Whim represents a philosophy of dressing to showcase individuality and personality by building a functional wardrobe that is a fun and carefree twist to everyday wardrobe-essentials. Whim believes in a style that comes with comfort, confidence, and ease, not trends.
To break away from the endless lines of chain store carbon copies, they comb through Asia’s hippest fashion designers to provide fun and easy-to-wear alternatives to mass-produced fashion. Whim deals exclusively in western wear and sources from some of the experimental and edgy designers across South East Asia. The focus is to find clothes that give the sartorialist on the go, the best value for their money, while simultaneously satisfying their style cravings. In essence, they bridge the gap between high-street and designer clothing. 

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