launch of Oakley KATO, the ground breaking eyewear set made possible by game-changing advancements. In optical design to revolutionize the face of sport. This unique piece of eyewear was launched through a first-of-its-kind, collective augmented reality experience on the Oakley Instagram page
Oakley’s India face cricketer Rohit Sharma revealed the KATO eyewear through a special AR-enabled unveiling. Culminating in an epic crescendo when space-ship-like doors unlocked to reveal the revolutionary eyewear. This immersive, hybrid experience merged physical, digital, and social technology in a beyond human event. To capture imagination and inspire athletes to push boundaries with ultimate confidence.
Oakley Kato’s radical aesthetic is made possible by game-changing advancements in optical design. This progression, combined with countless hours focused on research and testing. Helped to create this unique piece of eyewear set to revolutionize the face of sport this year. Against the backdrop of the world’s biggest sporting stage.
FEATURES
Frameless lens, crafted with an extended wrap and built-in retention to mimic the structural properties of a typical frame. The result is a product intended to fit close to the contours of the face, creating a mask-like feel. When paired with Oakley’s unparalleled optics and clarity of vision. This product removes limitations and provides the wearer with the confidence to be at their best, unlocking their inner superpower.
During development, a select group of elite athletes including Patrick Mahomes, Mark Cavendish, Nigel Sylvester, and Joseph Newgarden. Were equipped with a prototype, testing the durability and performance attributes that sets Oakley Kato apart. This feedback led to the final design, which features an adjustable rake system and multiple nosepads to enable a customized, seamless fit like never before. The strong yet lightweight O Matter™ stems provide durability. And Unobtainium® earsocks are molded over the stems to deliver all-day comfort with no-slip grip. This next-level innovation required a complete overhaul of the fabrication process – from molds to optical axis machines and lens adhesive. Conventional approaches were abandoned in order to achieve this never seen before aesthetic. Oakley Kato is available with Prizm™ lenses designed to enhance color and contrast to see more detail.
A first-of-its-kind, collective augmented reality experience.
Team Oakley athletes from across the globe, including Juju Smith-Schuster, Mikaela Shiffrin, Mark Cavendish, Rohit Sharma, Seth ‘Scump’ Abner, Valentino Rossi, and Patrick Mahomes, received a mysterious package with time-sensitive instructions. Upon opening the package, athletes discovered an other-worldly object which guided them through an AR-enabled journey. Culminating in an epic crescendo when space-ship-like doors unlocked to reveal the revolutionary eyewear. This immersive, hybrid experience merged physical, digital, and social technology in a beyond human event. To capture imagination and inspire athletes to push boundaries with ultimate confidence.
Availability
Oakley Kato eyewear will be available across leading optical retail stores and Oakley.com
