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Italy’s luxury heritage fashion brand, ‘Moda Biella’ forays into Indian market

‘MODA BIELLA’ FORAYS INTO INDIAN MARKET

Moda Biella ups the ante on men’s style by offering exquisite designs with utmost comfort. The Italian brand was launched in Dubai earlier this month, in the presence of the crème-de-la-crème of the textile industry from PAN-India.

 ] HIGHLIGHTS

A brilliant array of unique fabrics in exotic blends of cashmere, merino, silk and linen

Brand is deep rooted to its heritage of making world-class fabrics and are entrenched in forecasting and pioneering in contemporary market trends.

A beautiful fusion of old-value provenance and progressive techniques

The brand is a result of centuries of tradition from Biella, brought to India with impeccable quality, unmatched finish and truly Italian style

A word from Vikram Mahaldar, (MD & CEO, OCM)

“’Moda’ in Italian means fashion & ‘Biella’ is the textile hub of Italy – hence the brand connotes fashion from Biella. The way the retailers have complimented the range has really boosted our confidence and we believe Moda Biella will be a strong brand to reckon with in the future.”

A word from Malcolm Campbell,  European Advisor of the MODA BIELLA team

 “MODA BIELLA has the most beautiful cloths in the world that has been inspired by Italian design and quality; and created exclusively for the Indian market. Bringing a sartorial elegance that is second to none, we’re convinced that this range from today will keep growing and will become one of the most popular collections in the world.”

About Moda Biella

Moda Biella has been a revered brand in Italy. The fabrics are truly top notch- with superfine exotic fibres to produce a remarkable array of superfine cloths. With a line-up of finely designed fabrics, this brand will not only be deep-rooted to its heritage of making world class fabrics but also excel in technical innovation.

About OCM

OCM, one of India’s largest fabric manufacturers, forays into the Indian market with the launch of Italy’s luxurious heritage fashion brand – “Moda Biella”.

The Company has a sprawling 37 acre complex that houses a new-age plant with an annual capacity of 8 million meters of fabric and an employee base of 1,900. The company’s ownership lies with the promoters of the Donear Group.

The product design function is at the forefront of global styling. Today, the Company has an extensive product range of high quality all-wool and wool-blended worsted fabrics.

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