BeautyNew Launch

Kao Corporation launches Japan’s No.1 sunscreen brand, Bioré in India

The Kao Corporation, one of the leading manufacturers of premium beauty brands in Japan, introduces the launch of their global brand – Bioré, in partnership with leading lifestyle retailer, Nykaa. The headquarters of the renowned corporation is in Tokyo, Japan. It is recognized world over for its cutting-edge innovation. and also known for high quality products in hygiene, personal care and cosmetic products.

The frontrunner in the Sunscreen market in Japan, Bioré, is all set to meet the growing demands of Indian consumers for efficacious innovations and high quality skincare products, with the aim to educate customers, both new and existing alike, on the importance of UV protection with its UV Range.

The ideology of Bioré is deeply inspired by its Japanese roots, with the notion of invariably enhancing and advancing, and asserting innovation in their DNA – underscoring the promise of delivering “the joy of bare skin” for its consumers. 

Bioré is set to spread its avant-garde horizon to the Indian Market through Nykaa which is a leading omni-channel beauty retailer. The pan-India market will be covered by the online launch of the brand from 15th January 2021. The brand offerings boast of the highly anticipated UV Range, as well as a selection of  makeup removers, blackhead remover pore strips named “Pore pack”, to name a few. Offering two sunscreen options, the top-selling sun protection products in Japan for twelve years running – Bioré UV Aqua Rich Watery Essence and Bioré UV Aqua Rich Watery Gel – the Bioré solution is focused in a unique sensorial, offering high UVA and UVB protection in ultra light, non-sticky textures. Thus, the brand brings the watery touch in Sun Care – sunscreens that feel as light as water on the skin, for Indian women to use every day.

AquaRich Essence

Bioré UV Aqua Rich Watery Essence| SPF 50+ PA++++(50 ml / Rs. 1270) –

 Facial and body sunscreen with SPF 50+ and PA++++, with a smooth and refreshing texture, like water for a fresh and light skin feeling, besides being very resistant to water and transpiration.

Nº 1 sunscreen in Japan for 3 years in a row in sales volume*2, Bioré UV Aqua Rich Watery Essence has a water gel formula with encapsulated UV filters finely dispersed in agar-agar microcapsules. This technology patented by Kao guarantees ultra light texture even with the high UVA and UVB protection. The active Hyaluronic Acid and Royal Jelly Extract act as moisturizing ingredients.


Bioré UV Aqua Rich Watery Gel | SPF 50+ PA++++ (90 gm / Rs. 1680) –

 Biore UV Aqua Rich Watery Gel has the World’s First Micro Defense Formula that provides even coverage for skin, fine lines and uneven surfaces at a micro-level. Its Unique Aqua Micro Capsule releases moisture upon application, leaving skin feeling light. It also contains Hyaluronic Acid, Royal Jelly Extract and Butylene Glycol for moisturizing. Light watery texture that easily spreads on the body and does not leave any sticky after feel. It leaves the skin with a brighter appearance with a Light Veil effect.

As per the survey conducted with 225 sunscreen users in Delhi & Mumbai by Karvy Insights, 96.4% of the users claimed they were satisfied with the product. 95.1% users claimed it to be their repeated choice for sun protection and 87.1% users answered using Bioré makes your everyday life happy! 


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