UNIQLO launches its Fall/Winter 2025 campaign, ‘Life with HEATTECH’, starring Kareena Kapoor Khan
National – Global apparel retailer UNIQLO has unveiled its Fall/Winter 2025 campaign, Life with HEATTECH: In the Cabin, featuring Bollywood icon and brand endorser Kareena Kapoor Khan. Dressed in the newly introduced Cashmere Blend thermal from the UNIQLO : C collection, the campaign captures the warmth and quiet elegance of a winter getaway, bringing the brand’s LifeWear philosophy to life through moments of comfort and simplicity.
“I love UNIQLO for its comfort, simplicity, and classic silhouettes. I’ve been a fan of the brand for years and often travel with their winter essentials. The new Cashmere Blend thermal is an instant favorite — soft, cozy, and beautifully elegant. It has that effortless luxury that fits perfectly into my everyday style,” shares Kareena Kapoor Khan.
Set in a peaceful hill station, the film follows Kareena during a calm winter retreat inside a wooden cabin. Surrounded by nature, she enjoys slow mornings wrapped in her soft thermal layers and later steps out to join friends by a crackling bonfire, pairing her look with a light PUFFTECH vest. Each frame reflects her understated charm and ease — a portrait of warmth and modern minimalism.
The Cashmere Blend thermal combines innovative fabric technology with a touch of natural cashmere for a smooth, insulating feel without added bulk. It’s a refined take on winter dressing — light enough for travel yet luxuriously warm for the season.
Speaking about the campaign, Nidhi Rastogi, Marketing Director at UNIQLO India, said, “This collection redefines what warmth feels like, blending innovation with the softness of cashmere. Kareena embodies the LifeWear values of authenticity and timeless style, making her the perfect muse for this story.”
The 30-second film, Life with HEATTECH: In the Cabin, will be featured across digital, print, outdoor, and in-store platforms. The collection is now available at all UNIQLO stores and online at uniqlo.com.
Watch the campaign film here: Life with HEATTECH: In the Cabin
