Keeping it true with blue

As calm as the ocean and soothing to the eye, the colour blue evokes a sense of tranquility to one’s mind. As a fashion choice, the colour remains a universal favourite and what better reason than the monsoons to add a dash of Blue to your wardrobe.

Celebrating blue this season are fashion labels Gulabo Jaipur, Kunal Anil Tanna, Ridhi Mehra, Vedika M, Sukriti & Aakriti, Pink City, Flirtatious and fine jewellery brand Amaris.So, if blue is on your mind, then this monsoon season opt for some interesting silhouettes in different shades of blue.-


Gulabo Jaipur

Twirl in the rain in this gorgeous Azure blue georgette anarkali. Keeping the colour blue in mind, the leheriya detailing on the anarkali gives an illusion of flowy water and the fabric is also soft on the skin. Add a dash of bling with the taari lace dupatta.


Shade: Azure blue

Keeping it true with blue: “Blue is the colour of the season, and any hue of blue is a breath of fresh air. So, keeping that in mind, the Rang anarkali set is perfect for the monsoons,” says Saloni Panwar, founder of Gulabo Jaipur


Kunal Anil Tanna


Kunal Anil Tanna’s ensemble is a perfect blend of ink blue, royal blue, and electric blue. Strut in style in this mesh print tunic with matching trousers. Complete the look with an over layered open long shirt and sail smoothly through the rainy day gloom.


Shade: Ink Blue, Royal Blue and Electric Blue

Keeping it true with blue: “Blue being the brand’s defining colour is seen to be a part of every collection’s colour palette. Blue is not only soothing and calm but can also be impactful to create a lasting impression,” says fashion designer Kunal Tanna, Founder of label Kunal Anil Tanna.

Ridhi Mehra

 Enhanced with the classic shade of blue, this delightful floral printed kurta in Chanderi embodies the essence of freshness. The outfit is breathable, lightweight and easy-to-slip-into, thus making it truly ideal for the season. The large floral print against a backdrop of this beautiful blue portrays an air of mystery along with an intense appeal.


Shade: Navy Blue

Keeping it true with blue: “Blue is a versatile colour and design wise it’s an easy colour to work . It complements floral and geometric prints and pairs easily with other colours too,” 

says fashion designer Ridhi Mehra, founder of label Ridhi Mehra.


Vedika M

A steady mix of cobalt blue and deep blue, label Vedika M’s design features a drop shoulder long dress with a high low fall. The colour combination enhances the silhouette, and the tonality of a lighter and deeper shades adds balance to the entire look.


Shade: Cobalt Blue & Deep Blue

Keeping it true with blue: “It is an inspiring colour that looks great as a solid tone. Blue adds positivity to the garment and instantly makes it stand out,” says Vedika M Sonthalia, founder of label Vedika M.


Pink City

Tradition meets luxury in this Midnight blue sharara set designed by label Pink City.  The colour plays a perfect background for the intricate embroidery embellished with zardozi and pearl textures.

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Shade: Midnight Blue

Keeping it true with blue: “When we talk about royalty and richness, the classic midnight blue comes to mind. The hue transports you to the majestic palaces of Rajasthan. Thus, making it a timeless shade of blue, says fashion designer Sarika Kakrania, founder of Pink City.



Play it cool and sassy in this Egyptian blue monokini designed by label Flirtatious. As a solid colour, the shade of blue stands out in this swimwear making it a fine option for the next pool party.WhatsApp Image 2021-06-09 at 6.06.17 PM.jpeg

Shade: Egyptian Blue

Keeping it true with blue: “Blue represents the healing nature of water and is a great option for colour therapy. It transports you to the moment by the water where you feel the wind in your face and how magnificent the world is,” says Aakriti Grover, founder of Flirtatious.


Amaris by Prerna Rajpal

Channel your inner diva and glam up your festive evening with Amaris’ Once Upon a Dream bracelet. The masterpiece is an eclectic twist and twirl of Sapphire blue mystery set stones combined with a roman structure set in sparkling diamonds. This bracelet is bound to make all heads turn.WhatsApp Image 2021-06-14 at 12.54.11 PM.jpeg

Shade: Sapphire Blue

Keeping it true with blue: “Blue is a calming tone which symbolizes serenity, stability and reliability. And it aesthetically matches with the AMARIS promise of creating products with highest standards of workmanship and purity,” says Prerna Rajpal, founder of Amaris by Prerna Rajpal.


Sukriti & Aakriti

Enjoy the magic of turquoise in this cotton silk sharara set with embroidered mirror work. A perfect festive wear, the silhouette compliments the colour turquoise and the mirror work adds a dash of drama.


 Shade: Turquoise 

Keeping it true with blue: “Effortlessly combining the uplifting nature of blue and the glorious natural splendor of green, the colour turquoise (“blue-green”) reflects the balance the world creates and is usually linked to growth and new life. For me, turquoise creates an atmosphere of calmness, growth, creativity, purity, and love,” says fashion design duo Sukriti Grover and Aakriti Grover, founder of label Sukriti & Aakriti.


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