The owner of the gourmet rolls brand, The Rollery, and the house of biryanis and North Indian delights, Lattu Biryani is all excited this time to introduce its third brand in the Delhi NCR region as they are launching a traditional pizza delivery brand named as Over the Pizza, aka “OTP”, in Gurugram, Delhi, and Noida.
“Our new brand, Over The Pizza, will be focusing on delivering an authentic and premium dining experience. We have gone with a traditional pizza menu focusing on quality ingredients and exciting food innovations, To give you a sense of the menu, we are introducing a corn puree-based pizza, a variety of imported cheese, and exotic ingredients, such as artichoke, arugula, and bocconcini,” said, Ishan Yadav, Cofounder, Licrone Hospitality
OTP is a climate-conscious company and is offering all its products in non-plastic sustainable packaging. The brand is focused on delivering original recipes, fresh ingredients, amazing cheese varieties, and exciting menu innovations which will make sure our guest have something super healthy and super organic. The company expects the brand to add Rs. 2-2,5 crores to its sales from three locations in the first year.
The company already operates a cloud kitchen in Gurugram and is launching at two new locations in South Delhi and Noida. This ties up with the company’s strategy to open 15-20 cloud kitchens in the next 3 years in Delhi NCR and tier 1 and tier 2 markets in North India. “We are committed to opening 15-20 kitchens in the next 3 years and we are keen to establish enduring brands that can offer an elevated and comfortable at-home dining experience to our consumers that every time they come they feel super comfortable and super cozy. We have received a phenomenal and overwhelming response to The Rollery and Lattu Biryani. We hope to replicate it in the same with Over The Pizza. With OTP, we are breaking through the clutter by focusing on traditional pizzas and menu innovations instead of chasing the highly price-sensitive mass market.” – Debashish Yadav, Cofounder, Licorne Hospitality
In terms of the menu, the brand has gone for a mix of international and am amazing extremely exotic toppings as well as new Indianized versions of pizzas, such as the Mutton Galouti pizza. “Our menu is quite differentiated and we have introduced various extensive varieties of cheese such as mozzarella, cheddar, Gouda, Parmesan, goat cheese, meat, and seafood varieties such as shrimp. Along with our original recipes, our ingredients will surely deliver a delightful gastronomical and memorable experience to our patrons ” said Ishan Yadav, Cofounder, Licorne Hospitality.
