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LUX Commemorates a Century of Legacy, Welcomes Suhana Khan as Brand Ambassador

LUX, India’s leading beauty soap brand, proudly celebrates a century of excellence in the industry. Established in 1924, LUX has expanded its presence to over 100 countries worldwide, tracing its roots back to the golden era of Hollywood, where it adorned iconic stars like Elizabeth Taylor, Audrey Hepburn, and Marilyn Monroe. Transitioning from the timeless elegance of Hollywood to the contemporary allure of Bollywood and beyond, LUX has touched the lives of millions. With a star-studded lineup of ambassadors including Shah Rukh Khan, Virat Kohli, Anushka Sharma, Aishwarya Rai, Katrina Kaif, Shu Qi, Kareena Kapoor, Isyana Sarasvati, and Dilraba Dilmurat, LUX continues to symbolize beauty and femininity on a global scale. As it marks its 100th anniversary, LUX is delighted to introduce Suhana Khan as the newest ambassador for its iconic body wash range.

With her embodiment of confidence and authenticity, Suhana represents the spirit of a new generation – bold, unapologetic, and empowered.

Expressing her excitement about the association with LUX, Suhana Khan says, “I am truly honored to be part of LUX’s centenary celebration and to represent a brand that has epitomized beauty and elegance for generations. LUX has not only adorned the self-care rituals of women worldwide but has also been a beacon of empowerment and self-assurance. As they mark this remarkable milestone, I am excited to embark on this journey with LUX, a brand that shares my values of confidence and authenticity. Together, I look forward to inspiring others to embrace their uniqueness. Here’s to a century of excellence and to many more years of making women own their beauty.”

Severine Vauleon, Global Brand Vice President of LUX, commented, “For a century, LUX has redefined indulgence with its exquisite fragrances, challenging conventional beauty standards, and empowering women worldwide. Crafted in collaboration with the world’s leading perfumers, LUX remains dedicated to inspiring moments of self-care and luxury. With Suhana Khan joining our journey, we aim to inspire the next generation of women to embrace self-care rituals and express their beauty unapologetically.”

Since its inception in 1924, LUX has been catering to women who take pride and pleasure in their beauty. Beyond offering quality beauty soaps at an affordable price, LUX provides an unapologetic expression of beauty and femininity, centered around pleasure and modern glamour.

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