Master Class on Circular Fashion By Fashion for Good
Supported By Circular Design Challenge Was An Educative Session
The very interesting, innovative and informative, programme – Master Class on Circular Fashion by Fashion for Good was held for the first time at Lakmé Fashion Week Winter/Festive 2019, as part of a strategic cooperation between IMG Reliance and Fashion for Good from Amsterdam.
The Master Class was supported by India’s largest Sustainable Fashion Award, Circular Design Challenge presented by LFW, UN Environment and R|ElanTMFashion For Earth.
Priyanka Khanna, who leads the International Expansion at Fashion for Good and is currently focused on setting up Fashion for Good’s first regional programme in South Asia, conducted The Master Class. Priyanka Khanna is an MBA from Oxford University where she has been exposed to the best practices in a global environment.
The programme explored new fashion models in the fashion industry, which were revealed by real world success stories from start-ups. Technological innovation in the fashion industry which would lead to a simpler way of creating circular fashion models was a highlighted point.
Statistics about sustainable fashion and consumer behaviour, mainly based out of the European Union and United Kingdom, was shared to explain the current global scenario in the fashion industry. Key opportunities and key challenges of recommerce, rental businesses, takeback methods, remanufacturing/rework and digital fashion were explored during the masterclass. The future of circular business models in India and the process of popularising them was discussed.
Fashion for Good is an Amsterdam based globally renowned and credible innovation platform, focused on scaling technologies and business models for startups driving innovation in sustainability & circularity.
In a quick concise presentation Priyanka Khanna explained the various aspects of the need for Circular Business practices. She informed that fashion was good and bad but the ugly parts, like landfills filling up was of concern. With 100 billion garments made globally, it is believed that one is not aware of what happens to 99 per cent of the garments. 82 per cent of discarded apparel in UK and USA could be used.
Make Fashion Good, Priyanka felt was the need for Circular Fashion as she outlined different circular models and gave an overview of each. According to statistics, Priyanka informed that fashion consumption would grow until 2030 but the second-hand market was $ 51 billion with 55 per cent buying secondhand fashion. She also outlined circular business model types like key opportunities, challenges, impact and how to take back, remanufacture and rework. She added that circular fashion business models existed in Europe and USA but few in India. The Master Class by Priyanka Khanna from Circular Fashion by Fashion for Good ended with a Q & A round from the audience. Priyanka Khanna answered on government policies, statistics on reusability, substantiality being social and environmental and Fast Fashion.
Photo Caption:
MASTERCLASS ON CIRCULAR FASHION FOR GOOD SUPPORTED BY CIRCULAR DESIGN CHALLENGE during Lakme Fashion Week Winter / Festive 2019 at St Regis, Mumbai in Mumbai, India on August 21, 2019.
Photo : FS Images / Lakme Fashion Week / IMG Reliance
Image 1: Priyanka Khanna, Lead International Expansion with Gautam Vazirani, Sustainable Fashion Curator for Fashion for Good at LFW WF 2019
Image 2: Priyanka Khanna, Lead International Expansion at Fashion for Good conducts a masterclass on circular fashion at LFW WF 2019
Image 3: Priyanka Khanna, Lead International Expansion at Fashion for Good conducts a masterclass on circular fashion
