This product is based on traditional methods of conditioning the mustache, i.e., through applying malai (or milk fat), upon the application of which the moustache has increased shine and looks better conditioned. We have therefore formulated a product, which conditions the moustache and beard and gives them a shine. Themain point to consider over here is that the product, as I have imagined it, should have a ‘desi’ or ‘pendu’(Punjabi word meaning someone from a village | someoneattached to their roots) feel to it. This product too has ‘hydrolysed milk protein’ as an
ingredient and can be marketed as a ‘milk product’.