Retropoplifestyle

UNiDAYS Launches in India

UNiDAYS, the global Student Affinity platform with over 20 million members worldwide, has now launched in India. The world’s leading Student Affinity Network helps millions save on products and services from over 800 brands. India, with a population of 201million 17–24-year-olds and projections to be the fastest-growing trillion-dollar economy in the world (Nasdaq), is a natural extension to the 114 territories UNiDAYS already operates in.

Gen-Z in India are the most hyper-informed, hyper-connected and demanding consumers in history. At 40% of total consumers, they are the biggest generation globally with a $3 trillion indirect annual spend power. They expect personalised products, services, and value, across every device, every platform and free delivery with every purchase. Their real-world and digital existence has converged. They live and breathe social media, instant messaging, video games and live-streaming – often all at the same time. Brands must urgently connect with this unfamiliar, savvy, digital-native generation who are reshaping social commerce. Whilst start-ups and established brands could find this new world order daunting, it represents immense possibility. “Consumer spending across India amounted to over Rs.21.6 trillion as of January 2020. India is expected to become the third largest consumer market by 2030. Gen Z is at the heart of that growth. They are the ultimate early adopters, and we see Gen-Z’s habits now influencing the behaviours of Millennials and Generation X too, and even the younger generations following them. If they are not your core consumer now, they soon will be.” Shares Josh Rathour Singh, Founder and CEO UNiDAYS.

Using UNiDAYS proprietary identity technology, secure brand-safe environment and marketing solutions, the app supports, enables, and inspires Gen Z to discover and connect with brands and services beyond their immediate radar. Global brand partners include Apple, Amazon, Samsung, Nike, adidas, Microsoft, JD Sports, Forever 21, H&M, SHEIN, M&S, Disney and ASOS. “Our patented technology means we can offer customised solutions to brands wanting to engage with their Indian students and graduates in a more meaningful and authentic way. We are proud that our platform gives students the power to make every experience more valuable and rewarding.” Reiterates Josh Rathour Singh.

Josh Rathour Singh, Founder and CEO UNiDAYS

About UNiDAYS (India)

 UNiDAYS is the world’s leading Student Affinity Network, with a verified global audience of over 20 million student members across 114 countries. UNiDAYS works with 800 of the world’s biggest brands globally. The platform allows brands a rare and valued chance to take their products and services into the hearts and minds of tomorrow’s professionals, delivering engagement, building affinity, and maximising sales. The  members have spent more than $5bn through the network since 2018. Gen-Z alone has an annual estimated global spend power of $200 billion, and if including their parental influence, an indirect spend of $3 trillion (Bloomberg).

The Ultimate Bridal Jewellery Shopping Guide

Should I buy a choker, or should I buy my wedding ensemble before I purchase the bridal jewellery? Like these, there are a thousand questions that run through a bride-to-be before she decides on her wedding look. Call it the ‘stressful list of things to do’ or the ‘bridezilla’s list of things to do’, shopping for jewellery among other important things is a never-ending task. So, if you are a bride-to-be this wedding season, and have a lot on your plate, then Prerna Rajpal, founder of AMARIS, a fine jewellery brand is here to ensure you walk away down the aisle in a trousseau that truly defines your personal style.

From the on-going trends, choice of trustworthy jewellers to budget and most importantly the bridal set you want to purchase for your big day, Prerna Rajpal chalks up a style guide to ensure brides have smooth sailing shopping experience.

Lock on your bridal set before the outfit

It’s a myth that you need to purchase your outfit before the jewellery. Many times, the wedding jewellery you are buying is likely to be more expensive than your outfit. And at times, the outfit instead of highlighting the jewellery, diminishes its value. For starters, browse through Instagram or Pinterest to get clarity on what kind of jewels you would prefer wearing. Next, visit your favourite jewellery store to try on a few pieces to know what suits you best, and get the jeweller’s perspective on their favourite bridal jewels, and identify the jewels that complement your look, enhance your neckline, and add the right glow to your face.

Invest in layered necklaces instead of chunky, singular pieces

Gone are the days when wedding sets simply gathered dust in the bank vault. The goal today is to invest in bridal sets and trousseau pieces that allow for easy wearability. Buying detachable, multi-purpose necklaces will allow you to make a statement at the next family wedding. Layered necklaces also allow you to achieve the same with greater ease and are the epitome of form and function. Instead of one grand polki necklace for your wedding, break it down to a choker and a layered haar.

Create the design of your dreams

If each function during the celebration leading up to your big day consists of distinct looks, so why not your jewels? Design your jewellery to complement your facial and neck structure, for instance do not go for a choker if you have a broad neck, chandbalis alone can light up any look, and go really well with a broader face cut, whereas jhumkas work wonders on a thin face cut. Try and avoid opting for a repetitive design or colour. If you go for a regal and heavy necklace with emeralds on your wedding day, then choose a design in diamonds or a different stone for your cocktail or mehendi function.

Ensure the jewels that you purchase have a strong resale value

Jewellery is imbued with an emotional investment that makes it priceless. However, when you purchase big pieces of jewellery, you want to ensure that the item will retain its monetary value. Whether you are buying a stunning necklace, or a one-of-a-kind engagement ring, or a statement ring, there are certain factors that will ensure that your jewellery remains valuable forever. Prior to making that big and significant purchase, you must clearly understand the return and exchange policy of the brand and understand the exact weight of gold and diamonds used in the same. Ensure you get the details in writing as a part of the invoice. Most professional jewellers would be proud of their return and exchange policy and would disclose it as a part of the buying process.

Blend it with heirloom pieces

Adorning your bridal look with family heirloom pieces is a special moment for every bride. You can also style the pieces with the latest jewels, or you can modify the designs to suit your personal style. A healthy mix of both new and old jewels is what makes a bride a timeless one. An heirloom piece can always be re-styled according to the bride’s taste and a little splash of colour can make a huge difference.

Choose comfort over trends

It is important to feel comfortable with the jewellery you choose to wear on your big day. Try and avoid heavy earrings for occasions where you are required to dance. However, if you decide to wear something really heavy then ensure you have enough support through ear chains. Ask your jeweller to customise something to pair with your earrings that add to the overall aesthetics of your look. Do not forget to wear ear patches, apply numbing cream or you could also use a transparent thread that can help ease the pain. Jewellery shouldn’t make you feel constricted but should enhance your glow.

The Soul of your Jewel Box

nvest in multiple sets of earrings, bracelets, rings, and necklaces for all the functions leading up to the wedding ceremony and reception. You can choose from an array of earrings including heritage polki chandbalis, diamond chandelier earrings. Adorn your wrist with a delicate tennis diamond bracelet or a pair of diamond bangles. Owning a solid polki (jadau) kada or neutral polki bangles are ideal choices for traditional functions. Ring in the celebrations with some showstopper rings including diamonds and polki among others. Beautify your neck with a delicate polki choker, diamond necklace or a diamond pendant.

Prerna Rajpal, founder, AMARIS

“Today’s millennial bride believes in a more sophisticated and well-informed approach to jewellery shopping and values quality and versatility in equal measure. The wedding set is the crowning glory, but jewellery for your pre-wedding events and your trousseau, if designed smartly, can be reused with ease even after the celebrations.”

COURTESY-AMARIS JEWELS

Website: https://www.amarisjewels.com/

VERSACE BY FENDI – FENDI BY VERSACE

Friends, idols, mentors… It’s the beauty of togetherness. Kim Jones, Artistic Director Fendi Couture and Womenswear

It’s a first in the history of fashion: two designers having a true creative dialogue that stems from respect and friendship. It led to us swapping roles to create these two collections. Donatella Versace, Chief Creative Officer Versace

This is not a collaboration… The coming together of Fendi and Versace, two iconic fashion houses, or more rightly, two iconoclastic groups of people, has led to this unique moment in fashion. Both a celebration of Italian fashion and a to-hell-with-it disruption of the established order of things, Fendace is Fashion with a capital F – and a capital V. Together they stand for Freedom, Fun and Virtuosity.
Crossing the ‘party lines’ of luxury conglomerates – inspired purely by friendship and mutual professional respect – the double signature of Fendace is a swap,with roles exchanged.For the rst time,DonatellaVersace and Silvia Venturini Fendi have stepped away from their respective family houses to be inspired by the other’s vision, while Kim Jones – by now an old hand at inhabiting and reinventing other peoples’ houses – points the way.


Here, Jones and Venturini-Fendi take on the design of women’s and menswear respectively, displaying their exceptional vision of Versace while Versace takes on the design of all, displaying her inimitable interpretation of Fendi.With the archives fully opened to both, a unique cross-fertilisation occurs, with elements transposed from each house; at heart remains a deep admiration for the codes and cultures of both, together with a mutual encouragement for the designers to be themselves. Needless to say, the results could only be achieved with fundamental respect and reciprocal trust. Ultimately, Fendace is about the need for sincerity in fashion today rather than strategy.


Inspired by the mid-to-late nineties period of the storied house,VERSACE BY FENDI explores an idea of duality, most pointedly seen in a melding of the Fendi Monogram with the Versace Greek Key motif. Here, garments metamorphose, many revealed to be reversible with hidden codes and the exquisite craftsmanship of the Fendi atelier on display, such as in chainmail made leather. Here a multigenerational approach is embraced throughout.FENDI BYVERSACE takes a more punk rock stance with DonatellaVersace declaring contamination and disruption to be key.Versace safety pins proliferate, puncturing Fendi signs and symbols. Chain mail is married with lace and crystal-encrusted F’s in an interpretation of the Monogram.While silk faille mimics denim and shearlings are shaved, making the world of Fendi that little bit more youthfully rebellious.


The following shows are dedicated to Kip Sims, a dear friend and colleague of Kim Jones and the house of Fendi. Our thoughts and love are with his family today.

A Rise in Sustainable& Natural Beauty Products

By Shikhee Agarwal, AVP, Kiehl’s India

The demand and interest of people in sustainable lifestyles has been on the boom. The green ways of living have shifted from major day to day practices to some of our personal practices as well. Yes, we are talking about skincare and beauty, the two topics we love the most. People are leaving behind the chemical-based products and are now adopting natural ones to pamper their precious skin. They don’t want to expose their delicate skin to harsh chemicals and that is why all the beauty brands and manufacturers are stepping into the world of sustainable beauty to make the future better.

In the market, the products based on 100% natural and organic ingredients, are popular among the majority of people which accounts for 63%. People want the products to be environment-friendly in every way which includes not just the ingredients but the packaging as well. All are now more aware that the benefits of natural products are beyond just a few stated in the trends as we now know, that the products we’ve been using consist of certain elements which are extremely toxic for our skin and can cause long-term damage. And as a result, the beauty industry is now turning into the GREEN industry. All the brands are, noticing the trends and demands of the public are trying to tap the market and because of this we now see so many new ‘CLEAN’ beauty brands coming up. All these green products are based on eco-friendly formulations, naturally derived ingredients like green tea extract, centella asiatica (Cica) and latest technology in the field of beauty. Also, the packaging is done keeping in mind the ‘GREEN BEAUTY’ concept. Instead of chemical-based inks and plastic bottles, the mostly used natural alternatives are soya ink and bamboo packaging. Also, we can see that all these alternatives are renewable such as bamboo, which is the fastest growing plant and on use, doesn’t affect nature.

Kiehls_Super_Multi_Corrective_Cream
Kiehls_Super_Multi_Corrective_Cream

The top three reasons for the customers to choose Sustainable products are: responsibility towards environment, visible results after use and the long-term health of their skin. As for the producers of these products, taking a sustainable move never meant compromising with the quality of the product but a way to stay in the eye of the consumers by taking initiatives towards the wellbeing of the environment which they also saw as a chance of boosting their sales. Now, more high-quality products are being produced by the brands which are free of elements like parabens, mineral oils and sulphates. This also improves the reputation of the brand in the market and attracts more attention towards its products.

calendula_herbal_extract_toner_alcohol_free
Midnight_Recovery_Concentrate

Apart from this, if we look at the future of the sustainable beauty market, it is a promising and bright future. Already, a growth of 15% has been seen in the market which has surpassed the existing personal care and cosmetics market which has a share of 5% in the growth rate. According to an estimate, the sustainable beauty market is expected to see significant growth and reach $25.11 billion

By Shikhee Agarwal, AVP, Kiehl’s India

Introduction to iORA India – Prebiotic Skincare Brand

iORA India.

Range of Innovative skincare products

Highlights. 

* They are powered by Prebiotics, Microalgae , superfoods and essential oils.  * Products infused with the prebiotic active in a way it can be absorbed by the skin.

 * This range will strengthen the skin’s barrier making it capable to fight imbalances that lead to acne , dry skin, damage due to pollution, blue light from the gadgets etc.


*  6 products in this prebiotic range  include -Vitamin C radiant serum, Day cream, Foaming face wash, Sleep mask, Glow mask and under arm serum.


Website – https://ioraindia.com/

VERSUS PARADISE COVE Fall-Winter 2021 Collection

Versus Paradise Cove reflects the essence of Versus Versace through geometric lines and aesthetic details characteristic of the brand. The bold polygonal shape of the case is underlined by the micro studs that decorate the bezel. The Versus Versace Lion Head is embossed at 6 o’clock on the refined guilloche dial, embellished with small studs at the indexes. As an alternative to the classic leather strap, the two-tone yellow gold and stainless steel metal bracelet perfectly matches the elegant deep green tone of the dial. Strong Italian design combined with timeless precision, the Versus Paradise Cove, available at a price range of INR 15995 to INR 18995 is all set to serve the Indian consumers. 

Technical information: 

Case: Polygonal bicolor SS and IPYG – 37 mm Ø  

Movement: Japanese 2 hands quartz (SEIKO_Y120) 

Dial: Green guilloche with studs at the indexes – 3D Versus Versace Lion Head at 6h 

Bracelet: Bicolor SS and IPYG – push buttons deployant buckle 

Available at all Authorized retailers. 

Emporio Armani unveils an all new Festive Edit for India

Festive eyewear collection exclusively for India. The special collection features three distinct eyewear styles in metal: two sunglasses and one optical frame.

The three eyewear styles debut in a new gold shade, a colour that symbolizes generosity and prosperity in India. The inner temple tips of the three styles feature the words “Celebrating India” and “Special Edition”.

Availability:  Select optical stores and Sunglass Hut 

Pricing:
EA1119 : INR 11290/-

EA 2107: INR 11990/-

EA 2108: INR 11990/-

6th Edition of Star Academy FaceOff Championship

At an evening accompanied with glitterati and glamour, the FACE OFF Championship Season 6 presented by Star Salon Academy of Annie Munjal ( Director ) and Neena Singh ( Head Counsellor )celebrated the annual convocation of the students of Star Academy at PHD Chamber of Commerce and Industry ), New Delhi.

Lieut.Rita Gangwani(Retd)-World Book Of Records with Designer Preeti Ghai and the Particiants

 The jury for the event comprised renowned faces like Actor Aman Yatan Verma , Punjabi Movie Actor Kirandeep Rawat , Celebrity Nutritionist & Wellness Expert Dr. Varun Katyal, Designer Preeti Ghai and Mr. Manish Sahdev.

It was an evening of Imagination & transformation. Aashmeen Munjaal’s Star Makeup and hair Academy students Branches were convocated and they presented extraordinary creations on-ramp. The models also portrayed the world of Wedding makeovers, Fantasy Makeovers & Hair designing. Faceoff Championship was witnessed by thousands of audiences & judged by pioneers of various Professions. 

The Winners & Runners up were presented with Trophy by the esteemed panellists. Around 300 students of Star Makeup and hair Academy branches i.e South ex, Pitampura, Gurgoan, Ludhiana participated in various categories in the third season of the much-awaited FACEOFF CHAMPIONSHIP. Star Academy trains students in 3 months for a career full of immense potential. 

Every year a grand Graduation Day & FACEOFF CHAMPIONSHIP is held to encourage the students of Star Academy. The event witnessed the mélange of FASHION & TRADITION, makeover shows and ramp walk by the academy students. Stepping shoes for their new journey, freshers got a wider platform and exposure to showcase their skills and talent. The winners were awarded trophies and cash prizes.

Star Makeup & Hair Academy Director, Annie Munjal said, “Every year we introduce fresh talent in the event which accedes the audience to see more innovative and fresh looks. Our academy just acts as the helping hand for our students, whatever the looks are showcased are all the ideas of our students. The very first thing we teach our students is that don’t follow fashion blindly.. make Your Own fashion statement and the second important thing we teach is that never chase money, just be True to your work and everything else will chase you back.”

Head Counsellor  Neena Singh said“We, at Star Hair and Makeup academy, let our students experiment with what they want, this helps them to pursue the profession with a great interest and it also enhances the talent in them. That is the reason we came up with a new Gothic, Runway fashion, wedding and fantasy look this year. The future of this competition will embrace budding artists from the whole industry. I feel very enthusiastic and cheerful that I’m leading the team which hosts such magical events of makeovers.”

About Star Salon and Academy

Aashmeen, an established name in the field of Makeovers, had started her career in 1996 with a finesse touch. In Delhi, with a basic start, she went to Bombay for advanced training. Then for a year, she gained experience by working with top national and international professionals. Then she went to the London School of makeup for an advanced course in makeup skills. After doing an internship with City & Guild, U.K, she polished her skills with the best of Europe’s makeup experts like Naveeda, Joshiv and Jawaad which gave her Indian skills an international flavour. In 2002, an advanced crash course in Media and model makeup by French makeup artist Waler Scherdem was the icing on the cake of artistry. Now, she is the name to reckon with top Bollywood makeover associations, skin consultancy and hair styling expertise.

An Oasis of Calmness -Kanchi’s Festive Collection

An impressive and captivating catalogue of bed linen punctuated with classic and contemporary aesthetics, Kanchi by Shobhna and Kunal Mehta’s festive collection is all panache with a touch of ingenuity. Reminiscent of the times when getaways were synonymous with cosy and comfortable spaces of luxury hotels, the brand’s latest collection recreates the tranquil ambiance through hues, textures, and materiality diffused with bespoke craftsmanship.

Kanchi's festive collection

Since its inception in 1999, Kanchi has been a trailblazer in designing and producing the finest interior textiles and decor. Founded by the mother-and-son duo – Shobhna and Kunal Mehta, the atelier has been the trendsetters in textile with their bespoke and timeless furnishings. The brand’s philosophy is grounded in marrying deep-rooted classics with contemporary elegance. Kanchi by Shobhna and Kunal Mehta believes in combining the true essence of luxury living through the communication of colours, patterns, textures, and materials thus creating a compounded mood-board for any living space.

For this festive range, the brand has handpicked premium fabrics like cotton and satin on subdued and neutral tones of beige, cream, gold, and greys. The signature of opulence is defined by the specialised techniques of quilting and anti-pilling that have added finesse, resulting in the creation of an unexceptional range that is high on craftsmanship and beauty. Featuring bed linen, quilts, pillowcase and coverlets in pre-shrunk fabric, the collection lends an aura of calmness and serenity within the intimate spaces.

Ahead of the festive season, Kanchi is also going the extra mile by offering a quick makeover of your homes in just 72 hours, with its robust complete interior styling solutions on consultations.

Our festival collection is a representation of specialised techniques coupled with the finest fabrics to create a bespoke range of bed décor that is high on comfort and style. Our core design philosophy lies in being inventive, embracing technology and focusing on craftsmanship. This collection brings all three elements together.” – – Kunal Mehta, Managing Director and Principal Designer.

GQ India’s November cover featuring Will Smith went Live

Willard Carroll Smith Jr. is an American actor, rapper, and film producer popularly known as Will Smith. Smith has been nominated for five Golden Globe Awards and two Academy Awards, and has won four Grammy Awards.In an interview with GQ, Smith has spoken about his new memoir and his upcoming projects that look forward to tackling racial themes. The interview throws light on his equation with Tom cruise, working on Men in Black Franchise, relatively late career embrace of social media and much more!

An excerpt from GQ India’s November 2021 issue:

Unvarnished

By Wesley Lowery

Photographs by Renell Medrano

Styled by Mobolaji Dawodu

It has been a long, miserable day by the time Will Smith makes his way through the Louisiana mud past hundreds of extras.Nothing has been easy about the making of Emancipation, an Apple TV+ project that tells the story of “Whipped Peter,” the Black man whose tattered back is depicted in one of the most famous photos of an enslaved American. “I’ve always avoided making films about slavery,” Smith had told me about an hour earlier as we sat in a production trailer. “In the early part of my career… I didn’t want to show Black people in that light. I wanted to be a superhero. So I wanted to depict Black excellence alongside my white counterparts. I wanted to play roles that you would give to Tom Cruise. And the first time I considered it was Django. But I didn’t want to make a slavery film about vengeance.” Emancipation is different. It would be a disservice to think of it as a “slavery movie,” Smith explained to me.

Once we settled in for a conversation, Smith told me that his aim now is “strictly to tell stories that help people figure out how to be happy here.” He continued: “The idea is I spent the first half of my life gathering, gathering, gathering, and now the second half of my life is going to be giving it all away.” That means making movies like King Richard, directed by Reinaldo Marcus Green and due in theaters this November, in which Smith portrays Richard Williams, the eccentric, hard-nosed father of Venus and Serena. In the grand Smith tradition, it’s an inspiring story of triumph over adversity that contains an affecting character study. The irascible Williams trained both daughters with balls collected from the tennis clubs he couldn’t get into, and protected them from the grind of tennis and the media in a way that makes him look like a prophet of the current moment in which athletes like Naomi Osaka and Simone Biles prioritize their agency and mental health. Smith plays him as a crotchety, unbending, but fiercely loving parent. “My dad was and still is way before his time,” Serena Williams told me in an email. “You see, when someone is different—when they don’t act or look how a person assumed they would—the first reaction is often fear. They think, How do we break them? My dad anticipated that, but he would not allow himself or his family to be broken.”

Smith’s portrayal, Serena added, was so convincing that there were moments she had to remind herself that it wasn’t actually her father on the screen. “Richard Williams is a lot like my father,” Smith explained to me. “So when I first read [the script], I understood what it’s like to want your kids to succeed. I had done it a little bit with my kids. I understood what it was to try to mold a young mind, how it’s different with sons than it is with daughters.”

This November, when his memoir, Will, hits bookshelves, the world will receive the most unvarnished version to date of Smith’s own story. Smith’s story starts in Wynnefield, the middle-class neighborhood in West Philadelphia where his parents moved the family when he was two years old. In the book, he discusses what he describes as one of the defining experiences of his life: at the age of nine, watching as his father punched his mother in the side of the head. It was not the only violence Smith saw his father inflict while growing up, but this particular incident, he writes, “has defined who I am today.” His brother jumped up, trying to intervene. His sister fled, hiding in her bedroom. Smith remembers freezing, too scared to do anything. Smith never discussed the violence with his father, who championed his son’s career until he died in 2016. “My father tormented me. And he was also one of the greatest men I’ve ever known,” Smith writes, noting that his father was the one who instilled in him his sense of loyalty and perfectionism. “He was one of the greatest blessings of my life, and also one of my greatest sources of pain.”

For decades, Smith has seen himself as a coward. His desire to please people, to entertain the crowd, and to make us all laugh, he explains, is rooted, at least in part, in the belief that if he kept everyone—his father, his classmates, his fans—smiling, they wouldn’t lash out with violence at him or the people he loved. If he could keep making his mother proud through his accomplishments, he reasoned, perhaps she would forgive his childhood inaction. “What you have come to understand as ‘Will Smith,’ the alien annihilating M.C., the bigger-than-life movie star, is largely a construction—a carefully crafted and honed character—designed to protect myself,” he writes. Later he says, “Comedy defuses all negativity. It is impossible to be angry, hateful, or violent when you’re doubled over laughing.”

Most clearly, though, the book provides a detailed accounting of Smith’s deliberate effort to become the biggest movie star in the world. “I wanted to do what Eddie Murphy was doing. I wanted to make people feel how I felt the first time I saw Star Wars,” Smith writes. “I wanted to be Eddie Murphy in Star Wars.”

What soon followed was one of the most commercially successful runs in the history of cinema: Smith’s eight consecutive films grossing over $100 million each at the domestic box office is a record, according to The Hollywood Reporter. Smith’s nemesis for years was Tom Cruise, “the only person who was sustaining a movie career beyond what I could figure out.” After Bad Boys and Independence Day in 1995 and 1996, respectively, Steven Spielberg called, hoping to cast Smith in an upcoming project about a secret police force that works to conceal the existence of extraterrestrials. Smith was skeptical—he’d already done the cop thing, and the alien thing. But Spielberg persisted, and the resulting project was Men in Black, a major pillar of the Smith cinematic canon.

Those three movies alone made Smith a top box-office draw across the world and an unprecedented type of star: a Black actor whom white and global audiences loved. After the hugely popular Men in Black and Bad Boys sequels, Smith branched out into apocalyptic sci-fi with I, Robot, costarring Bridget Moynahan. A few years later, when Moynahan’s relationship with Tom Brady ended—only for her to soon learn that she was pregnant with their child, prompting a tabloid frenzy—Smith reached out to his former costar. “He was the first person to pick up the phone and say come over, let’s talk,” Moynahan told me. “And for somebody like that to make room in his life was impressive.… I’m sure I am not unique. He is that person.”

“That’s what my life is for,” Smith explained to me a few days after I spoke with Moynahan. “That was the thing even with Tom [Cruise]. Tom and I became friends in the middle of his public difficulties. That’s when I want to be there. If everything is great, call somebody else. Call me when you need help. I love it. I love being the 2 a.m. emergency phone call.”

It wouldn’t be quite accurate to describe Will as a happy book. It’s at turns comedic and inspirational. But even though he’d gotten everything he’d set out for—the Grammy and global fame, a beautiful and successful wife, children who are themselves superstars—Smith still wasn’t happy. His movies weren’t reaching the same mountaintops as Independence Day and Men in Black. And his single-minded pursuit of stardom had left many of his closest relationships battered and bruised.

“Throughout the years, I would always call Denzel. He’s a real sage. I was probably 48 or something like that and I called Denzel. He said, ‘Listen. You’ve got to think of it as the funky 40. Everybody’s 40s are funky.’ He said, ‘But just wait till you hit the fuck-it 50s,’ ” Smith told me. “He said, ‘Just bear with your 40s.’ I stopped and I was like, ‘The funky 40s and the fuck-it 50s.’ And that’s exactly what happened. It just became the fuck-it 50s, and I gave myself the freedom to do whatever I wanted to do.” Many of those things are detailed in the book, and others he’s still keeping close to the vest. “Some things are for GQ articles and some things are not,” he told me.

Smith’s relatively late career embrace of social media is another storytelling experiment. He’s become one of the internet’s buzziest celebrities, offering fans and followers a glimpse of him on set, embracing weird memes, and shooting TikToks and video clips specifically engineered to go viral. Smith started shooting some of his videos on his iPhone, as opposed to professional camera equipment. He took cues from Dwayne Johnson and Kevin Hart, who impressed him with the way they’d share behind-the-scenes moments from their movie shoots—something that would have been unthinkable in the Hollywood that Smith had come up in.

“They were doing unheard of stuff, posting pictures from the set. You can’t post pictures from the set a year before the movie comes out—Oh, shit, yes you can,” Smith recalled thinking. “I just saw how they invited people into the process in a way that I thought you weren’t allowed to do.”

Smith’s foray into social media also comes at a time when he and Jada have become Hollywood’s most transparent and vulnerable couple. Red Table Talk, the Facebook show hosted by Pinkett Smith, is the closest thing the digital age has to the role Oprah Winfrey and Dr. Phil once played on broadcast television—a place for difficult, messy conversations about love, sex, drugs, and everything else, often featuring their daughter, Willow, and Jada’s mother, Adrienne Banfield-Norris. Smith himself has appeared on the show, most notably for a frank discussion with Jada about a period of non-monogamy in their marriage.

Throughout the draft that I’d read, Smith had dropped in foreshadowing tidbits about marital acrimony. Jada, her husband writes, hadn’t wanted a traditional wedding ceremony but gave in to his pressure: “This would be the first of many compromises Jada would make over the years that painfully negated her own values.” Years later, Smith persuaded her to move into a massive 256-acre compound that she was dead set against purchasing. “Nothing good comes from spending your hard-earned money on a ‘family home’ that your wife doesn’t want,” Smith writes. “You are putting a down payment on discord and for years you will be paying off a mortgage of misery. Or, worse.” At one point, she turned down an opportunity for her band to open for Guns N’ Roses so that Smith could continue shooting The Pursuit of Happyness. Things reached a breaking point by Jada’s 40th birthday, in 2011. Will had spent three years planning

a private family-and-friends dinner in Santa Fe, where he screened a documentary he’d commissioned that chronicled her life and traced her family’s lineage back to slavery (and in which he tracked down a descendant of the white family who once owned Jada’s ancestors.)

When they got back to the hotel suite that night, Jada was nearly silent. “That was the most disgusting display of ego I have ever seen in my life,” Smith recalls his wife telling him. The two began fighting so loudly that a 10-year-old Willow, with whom they were sharing the suite, emerged crying with her hands over her ears, begging them to stop. “Our marriage wasn’t working,” Smith writes. “We could no longer pretend. We were both miserable and clearly something had to change.”

At some point, their relationship stopped being monogamous. “Jada never believed in conventional marriage.… Jada had family members that had an unconventional relationship. So she grew up in a way that was very different than how I grew up. There were significant endless discussions about, what is relational perfection? What is the perfect way to interact as a couple? And for the large part of our relationship, monogamy was what we chose, not thinking of monogamy as the only relational perfection,” Smith told me. “We have given each other trust and freedom, with the belief that everybody has to find their own way. And marriage for us can’t be a prison. And I don’t suggest our road for anybody. I don’t suggest this road for anybody. But the experiences that the freedoms that we’ve given one another and the unconditional support, to me, is the highest definition of love.”

For decades, Will Smith has been gracious to every interviewer. He gives you 90

minutes after agreeing to an hour. And then when he’s done, he walks outside to take

photos with every fan, smiling for each and every one. But Will? The real Will, not the character he’s been playing for our benefit? He gets to say no to the 100th selfie of the day. He gets to keep some things private, even when he knows your story would be better with just a few more details. “The major difference is I tell the truth, even when people don’t like it,” Smith told me. “And Will Smith doesn’t.”

Wesley Lowery is a Pulitzer Prize–winning journalist.

Credits-GQ Global Issue – November 2021