In the light of the pandemic, textile conglomerate, Donear Industries Ltd. rolls out a vaccination drive for its employees and their kin, in collaboration with Quantum CorpHealth Pvt. Ltd. Employees being the pillar of the company, Donear has been taking all necessary measures to keep them safe and sound during the pandemic. This drive aims at vaccinating 200+ people at D.House, Mumbai. The initiative was well received as was the turnout.
“The current situation is challenging, and the only way to keep oneself safe is by getting vaccinated. Our employees and their family’s safety comes first. Our country has been rolling out vaccinations at a rapid pace and we furthered the importance of inoculation with the vaccination drive.”
Every girl deserves to feel unique and looks special. True to the quote EXOTIQUE BOWS believes that accessories one look more beautiful and confident. When their little princess arrived they started hunting for cute accessories to doll her up. To their disappointment they found that the Indian market is saturated with Chinese and Korean accessories at cheaper quality. Being passionate about crafting from a young age they decided to make cute accessories on their own and received heaps of appreciation from all rounds.
As part of its efforts to promote its Kids Go Free summer promotion, Yas Island, Abu Dhabi’s leisure and entertainment hub. Developed a series of entertaining videos, using toys as spokespeople, highlighting their need to take their own break! The Toy Talks video series aims to emotionally connect with children and parents alike. With relatable humour of life in lock down, through the eyes of toys.
INSPIRATION
Inspired by Toy Story, the popular children’s movie, and Ted Talks, each video highlights a range of different toys. From action figures, stuffed animals and dolls, to RC cars, video game consoles and tablets. And how they have been used and abused to keep kids entertained. While they remained indoors with lockdown measures in place since last year.
HIGHLIGHTS
As restrictions ease and Yas Island welcomes back visitors safely, the toys highlight the destination’s Kids Go Free summer offer. Imploring families to take the opportunity to enjoy world-class entertainment. While allowing the tired toys to take their own vacation at a destination like nowhere else.
Conceptualised by marketing agency Momentum UAE and developed by production house Dejavu. The sentiment led campaign is already cutting through the clutter of summer advertising with its emotive message all children can resonate with.
A series of three entertaining videos were posted on Yas Island’s social media platforms resulting in a 149% uplift in visits to yasisland.ae website and more than a 200% increase in searches for packages in the first week – four videos remain to be posted in the coming days.
Liam Findlay, GM of Experience Hub,
the sales and Marketing arm of Yas Island said “The ‘Toy Talks’ campaign aims to spark a sense of wonder and imagination amongst its young audience, seeing their familiar toys come to life, with parents able to appreciate the humour in relation to rival destination campaigns, and see Yas Island as a respite for their tired families.”
“In order to make the films feel more relatable, more vivid, and ultimately more impactful, we wanted to get as close to ‘reality’ as possible. So we carefully chose a range of toys to represent all the different kinds of toys kids ‘used and abused’ during the pandemic – everything from action figures and plush toys to digital gaming devices and traditional plastic ones. “
Advertising Agency: Momentum Dubai, United Arab Emirates
Production House: Dejavu
Media Agency: Starcom Senior Creative Director: Muhammad Ali Associate Creative Director/Copywriter: Vishal Munyal Associate Creative Director/Art: Gary Rolf Account Director: Wissam Gharib Account Manager: Diana Asal Executive Creative Director: Raphael Nassoura Regional Head of Planning: Tahaab Rais Strategic Planning Manager: Sameer Islam
o watch the videos, please click any on the following links:
Global sports brand PUMA extends partnership with former Indian Cricketer Yuvraj Singh. The World Cup-winning champion has been associated with the brand for over a decade. Moving from cricket to the fast lane, Yuvraj will now be seen in a new avatar as the face of PUMA Motorsport in India. Showcasing his passion for fast cars and sports-inspired fashion. With this, Yuvraj also joins the brand’s global league of legends like Thierry Henry, Boris Becker and Usain Bolt.
Commenting on his association with PUMA,Yuvraj Singhsaid,” I share a long and fruitful relationship with PUMA, it’s like family. They have supported me through every point of my career—highs as well as lows. I am excited to continue working with the brand, blending my love for fast cars and style through PUMA’smotorsport–inspiredcollection.”
Globally, PUMA is associated with Scuderia Ferrari, Mercedes-AMG Petronas Formula One Team, Aston Martin Red Bull Racing, BMW M Motorsport and Porche Motorsport. With India being one of the biggest markets for PUMA motorsport. The brand looks to capitalise on the growing demand for streetstyle products inspired by performance gear.
Abhishek Ganguly, Managing Director, PUMA India & Southeast Asiaadded, “We cannot be happier about our continued relationship with Yuvraj. His love for F1, fast cars and orientation towards sports-inspired fashion makes him a perfect fit to represent our motorsport collection in India.”
The brand’s track to street collection is transforming the race line. Into an eye-catching street style assortment conquering the field of motorsport.PUMA Motorsport collection is available at all PUMA stores and on puma.com.
The Body Shop presents an assortment of pleasant products including fragrances, shaving creams and tools amongst others, designed to foster the male skin. The Body Shop products are sensorial, rich in natural ingredients with multi benefits and a luxurious feel that are fit for every on-the-go dad. With an array of products from skincare, hair care and body care, suitable for men, every father can now effortlessly focus on grooming, to feel and look their best. Moreover, all products 100% vegetarian and animal cruelty free, making it guilty-free ethical gift shopping for your dad.
The Body Shop Soft Skin Shaving Kit
–Keep skin soft, smooth and kissable with our gentlemen’s shaving kit. Lather up with the brush and skin-soothing Shaving Cream, enriched with maca root from Peru and Community Trade organic aloe vera from Mexico. Shave. Rinse. Towel dry. Feel seriously moisturised. It’s the perfect grooming gift for any occasion.
Price – INR 2,140
The Body Shop Gent’s Energising Skincare Kit –
Reenergise his skincare routine with the cleansing and moisturising treats in our uplifting Gent’s Energising Skincare Kit. Simply cleanse. Moisturise. Feel revived and awakened by one of nature’s most energising scents so you’re ready to take on the world. Our invigorating duo is enriched with guarana seeds from Brazil and green coffee beans from Ethiopia. Complete with a stylish, reusable cork toiletries bag, it’s the ultimate skincare gift for men this Christmas.
Price – INR 2,740
The Body Shop Soothing Almond Milk & Honey Pampering Essentials –
Comfort, soothe and moisturise dry, sensitive skin with the creamy and caring treats inside our Soothing Almond Milk & Honey Pampering Essentials. Lather up with the Shower Cream or Cleansing Bar and gentle, body buffing Bath Lily. Moisturise with the fast-absorbing Body Yogurt and hydrating Hand Cream. This bow-wrapped gift box is perfect for any occasion.
Price – INR 2,605
The Body Shop Guarana and Coffee Energising Moisturiser For Men –
Giving you a reason to get out of bed, our Guarana and Coffee Energising Moisturiser is a refreshing face gel-lotion that will leave your skin feeling hydrated and energised for the day ahead. Enriched with Brazilian guarana and Ethiopian green coffee and organic Community Trade aloe vera , this lightweight moisturiser helps quench thirsty skin upon application.
launch of Oakley KATO, the ground breaking eyewear set made possible by game-changing advancements. In optical design to revolutionize the face of sport. This unique piece of eyewear was launched through a first-of-its-kind, collective augmented reality experience on the Oakley Instagram page
Oakley’s India face cricketer Rohit Sharma revealed the KATO eyewear through a special AR-enabled unveiling. Culminating in an epic crescendo when space-ship-like doors unlocked to reveal the revolutionary eyewear. This immersive, hybrid experience merged physical, digital, and social technology in a beyond human event. To capture imagination and inspire athletes to push boundaries with ultimate confidence.
Oakley Kato’s radical aesthetic is made possible by game-changing advancements in optical design. This progression, combined with countless hours focused on research and testing. Helped to create this unique piece of eyewear set to revolutionize the face of sport this year. Against the backdrop of the world’s biggest sporting stage.
FEATURES
Frameless lens, crafted with an extended wrap and built-in retention to mimic the structural properties of a typical frame. The result is a product intended to fit close to the contours of the face, creating a mask-like feel. When paired with Oakley’s unparalleled optics and clarity of vision. This product removes limitations and provides the wearer with the confidence to be at their best, unlocking their inner superpower.
During development, a select group of elite athletes including Patrick Mahomes, Mark Cavendish, Nigel Sylvester, and Joseph Newgarden. Were equipped with a prototype, testing the durability and performance attributes that sets Oakley Kato apart. This feedback led to the final design, which features an adjustable rake system and multiple nosepads to enable a customized, seamless fit like never before. The strong yet lightweight O Matter™ stems provide durability. And Unobtainium® earsocks are molded over the stems to deliver all-day comfort with no-slip grip. This next-level innovation required a complete overhaul of the fabrication process – from molds to optical axis machines and lens adhesive. Conventional approaches were abandoned in order to achieve this never seen before aesthetic. Oakley Kato is available with Prizm™ lenses designed to enhance color and contrast to see more detail.
A first-of-its-kind, collective augmented reality experience.
Team Oakley athletes from across the globe, including Juju Smith-Schuster, Mikaela Shiffrin, Mark Cavendish, Rohit Sharma, Seth ‘Scump’ Abner, Valentino Rossi, and Patrick Mahomes, received a mysterious package with time-sensitive instructions. Upon opening the package, athletes discovered an other-worldly object which guided them through an AR-enabled journey. Culminating in an epic crescendo when space-ship-like doors unlocked to reveal the revolutionary eyewear. This immersive, hybrid experience merged physical, digital, and social technology in a beyond human event. To capture imagination and inspire athletes to push boundaries with ultimate confidence.
Availability
Oakley Kato eyewear will be available across leading optical retail stores and Oakley.com
For the 34th consecutive year, Chopard is proud to once again participate in the celebrated 1000 Miglia car rally. As the historic event’s main partner and official timekeeper. The 2021 1000 Miglia, run from June 16th to 19th, will see the usual direction of the course reversed. Meaning the 375 entries will travel the 1,618 km route (1,005 Roman miles) in a counter-clockwise direction. This has never happened since the competition was revived in 1977. But was a regular occurrence during the early editions of the original race between 1927 and 1957.
Gentleman drivers, camaraderie and friendship
For the 34th time, Chopard Co-President Karl-Friedrich Scheufele will demonstrate his passion for driving classic cars. By taking his place on the start ramp, this year behind the wheel of the distinctive, strawberry-red Mercedes-Benz 300SL ‘Gullwing’. That has been part of the Scheufele family collection for more than 40 years.
Beside him will be motorsport legend, six times Le Mans winner. And long term friend of the Maison Jacky Ickx. With whom Mr Scheufele has driven the 1000 Miglia on more than 15 occasions.
Mr Scheufele first competed in the 1000 Miglia in 1989 – in the very same Gullwing. And also with MrIckx as his co-pilot.
It was that first outing together that formed the basis for the friendship between these like-minded ’gentleman drivers. That epitomises the spirit and camaraderie for which the 1000 Miglia has always been renowned.
This year, the duo will lead a team of five Chopard cars, including an Ermini Sport 1100 and a Fiat 1100 Zagato Coupe (both dating from 1954). Which will be driven by a variety of guest crews including French endurance racing champion Romain Dumas.
A Long & Winding Road
In keeping with tradition, the rally begins at 1.30pm. With the oldest car leaving the start ramp in Brescia’s tree-lined Viale Venezia first. And the others following at one-minute intervals in order of age.
Day One will see the cars take on the challenging Cita Pass. On the way to a finishing point in the coastal city of Viareggio, with an early start on Day Two to cover the 350km route to Rome. Via numerous historic hill towns and tiny villages.
The third day promises to be the most challenging and exciting of all – a 400-km run through the ‘boot’ of Italy. Punctuated by a stop in the dramatic city of Orvieto before the drivers press-on through the Chianti wine-growing region. And on to the twisty and demanding roads of the Futa and Raticosa passes.
After an overnight stop in Bologna, the fourth and final day will take the crews back to the finish in Brescia via Modena – home to the great Italian car brands Ferrari and Maserati – and the operatic centres of Mantova and Verona.
The Chopard Mille Miglia 2021 Race Edition watches
Just as it has done since 1988, Chopard is unveiling a number of all-new watches to commemorate the event in the form of the Mille Miglia 2021 Race Editions.
Before the start of the race, each crew is presented with a unique. Numbered edition of the watch which this year takes the form of a 44-mm chronograph which will be available to buy in two versions. A 1,000-piece, all-steel model or in 250 examples with bezels, pushpieces and hands made from ethical 18-carat rose gold.
Both have slate grey, satin-brushed galvanic dials complemented by sharply contrasting chapter rings. And chronograph subdials while red-tipped markers make for optimum legibility. The three-counter set-up enables individual recording of 12-hour, 30 minute and 60-second elapsed times. While speed and distance calculations can quickly be made using the dashboard-inspired. White-lacquered markings on the black ceramic insert of the tachymetre bezel.
As with all of Chopard’s Mille Miglia watches. The 2021 Race Edition’s motoring pedigree is confirmed by the presence of the famous 1000 Miglia red arrow on the dial. While the case back proudly bears a chequered flag design, the ‘1000 Miglia’ logo. And the inscription ‘Brescia-Rome-Brescia’ as a reminder of the event’s celebrated, circular route.
A brief history of the 1000 Miglia
Founded in 1927, the 1000 Miglia is among the most famous historic motoring events in the world. When it was originally run, the 1,618km course (the equivalent to 1,005 Roman miles) was an all-out race that started and finished in Brescia, with Rome marking the turning point for home.
In 1955, the famous British racing driver Sir Stirling Moss and his navigator, motorsport journalist Denis Jenkinson, won the race in a record time that still stands today, completing the course in ten hours, seven minutes and 48 seconds at the remarkable average speed of 97.96 mph.
After ceasing to exist in its original race format in 1957, the 1000 Miglia was revived in 1977 as a time and reliability trial for cars built between 1927 and 1957. It still covers 1,000 miles following much of the original route through the heart of Italy from Brescia to Rome and back.
The event sees some of the finest, rarest, most important. And most valuable cars of the original era take to the roads in the manner for which they were intended. Creating an intoxicating assault on the senses of sight, sound and smell. And turning back the clock as they pass through the same towns and villages where crowds lined the roads during the 1000 Miglia’s early decades.
Chopard
Founded in 1860, Chopard, The Artisan of Emotions, perpetuates the heritage of traditional know-how. And ancestral crafts through contemporary and ethical creations.Cultivating limitless creativity. Which enables everyone to find precious objects within Chopard collections that are in tune with their own nature. The Maison takes craftsmanship to peak levels through the work of passionate and experienced artisans. Moreover, since July 2018, the Maison has been the first watch. And jewellery maker to use 100% Ethical Gold for the production of all its watches and jewellery.
Today, Chopard is run by the Scheufele family and masters more than 50 professions at its three production sites. Where particular attention is paid to internal training and the transmission of know-how.
The Maison lives in step with its prestigious partnerships: a loyal official partner to the Cannes Film Festival since 1998, it has also been the official timekeeper of the legendary Italian 1000 Miglia classic car race since 1988.
Ahead of International day of Yoga on 21st June, SARVA, yoga-based wellness platform. Has undertaken a one-of-its-kind campaign called #StartTohKaro. The campaign #StarttohKaro is a call to action for people to start on their physical and mental health journeys. With any style of activity that suits and excites them.
Speaking about this, Sarvesh Shashi, Founder, SARVA, said, “The journey to health and fitness just needs a start button. So, we want to tell people out there that Aap #StartTohKaro (Just start)! No more thinking, just begin. Consistent daily exercise, breathing techniques to boost immunity. And good nutrition can do the trick, just like it did for me during the time I suffered from COVID. June is celebrated as International Day of Yoga Month, as it lauds a practice that ensures holistic well-being. We want people to start their tryst with good health and utilize our platform towards helping communities thrive. And work towards feeling healthy, physically and mentally. In the business of wellness, the more the merrier because it spoils the user for choice, and self-care is the need of the hour!”
Malaika-and-Sarvesh
Adding further, Malaika Arora, Co-Founder, SARVA, said, “The journey of a thousand miles begins with a single step. There can’t be a better statement to describe what we want to convey and the positive impact it has on your fitness journey just by making a start. Your journey to better health can also begin now; all you need is to take a first step in that direction.There’s no better time to start than today!”
Mira Rajput Kapoor, Partner, SARVA, added
Shahid Kapoor, Mira Kapoor and Sarvesh Shashi
“This initiative by SARVA is not only unique but also the need of the hour given how the last two years have been full of fear and health concerns due to the pandemic. There is a need to nudge people to get moving, and choose whatever physical activity suits their needs. There are a plethora of platforms out there to help us get going in this direction. And I have personally benefited a lot during these difficult times too. I urge everyone to make the most of what is available. And ensure they are healthy and fit in a holistic manner.”
SARVA means ‘everything’. The underlying message is to rewind and notice there is all the help available to people to be ‘everything’ they want to be. SARVA’s campaign features brands like Calm, HeadSpace, InsightTimer, HealthifyMe, Cure.fit, Peloton, HappyNotPerfect, Meditopia. Among others, all of whom account for a potential collective reach of 350+ million users. SARVA has been undertaking several initiatives ever since the pandemic first hit to ensure all-round health and wellness.
Jennifer Lopez and Sarvesh Shashi
SARVA is backed by celebrities including Jennifer Lopez, Mark Mastrov – often known as the Steve Jobs of Fitness, Malaika Arora, Aishwaryaa R Dhanush, Shahid and Mira Kapoor amongst others. They have also received funding from US-based VC Fund Mantra Capital, the Patni Family office, Fireside Ventures, and the Cutting Edge Group (CEG).
Upgrade your dad’s at-home dressing arsenal with our favourites
The Printed Tee Enthusiast
Explore UNIQLO’s collection of UT graphic t-shirts, featuring designs by artists like Keith Haring or iconic collaboration with Louvre Museum
The Fitness Lover
The UNIQLO X Futura Laboratories collection features a pervasive application of FUTURA2000’s signature atomic icon on key UNIQLO Summer Sport Utility Wear items. The collection displays the artist’s famous atomic icons–as applied and composed by his commercial brand Futura Laboratories.
A homegrown and homeware brand of tableware, works in sync with artists/designers and craftsmen to produce soulful and small batch products to rediscover local Indian craftsmanship.
Ikai Asai is a homegrown, homeware brand, created in collaboration with artisans, artists and designers from India.
Spearheaded by Founder Ananya Birla & CEO Kanupriya Verma, Ikai Asai first launched at Maison Et Objet, Paris in January 2020, with its offering including a range of soulful and small-batch products to rediscover local craftsmanship and the artisanal industry.
Through the process of co-creation with collaborators, the aesthetic vision rests on four collections inspired by various moods; and in highlight for FATHER’S DAY; an ode to our first hero, Ikai Asai offers a variety of products that make for ideal gifts to honour the selfless love of your father.
IKAI ASAI
WINE DECANTER
INR 1,050
IKAI ASAI WINE GLASS
INR 2,500
(for a set of 6 glasses)
IKAI ASAI
BOROSILICATE RED WINE GLASS
INR 2,000
(for a set of 2 glasses)
