Cheval Blanc in Paris has tapped Patou’s Artistic Director, Henry Guillaume , to create a new line of team uniforms.As a part of Cheval Blanc’s Artisans and Ambassadors series. The house brought on Henry, who formerly served as creative director at Nina Ricci. To add an element of understated style to the uniforms. The designer has created distinct uniforms for each post
Intimate Parisian Chic
The uniforms of the Cheval Blanc Paris teams, designed by Patou. An obvious choice as the two Maisons have so much in common, starting with geography and spirit: Patou is a neighbour, no further away than the length of the Pont-Neuf. And both draw inspiration from the heart of the city and the shimmering flow of the Seine. They share an intimate aesthetic, too: keeping a high profile but without ostentation — the right kind of Parisian chic. Finally, they draw on the same heritage: architectural for one, couture for the other, Art Deco for both. From these shared qualities, Cheval Blanc Paris and Patou have created enlightened modernity with the iconic parquet-de-glace pattern. And a palette of subtle, neutral tones as common threads.
Diversity of Lines and Noble Materials
Guillaume Henry, Patou’s Artistic Director, has added timeless values to the uniforms worn at Cheval Blanc Paris. Style rather than fashion, joy rather than artifice. A veritable uniform-à-porter for a diversity of silhouettes: from the lobby to the terrace, from the reception to the restaurants. Each post has its own distinctive pieces. High-quality materials — matte wool, cotton piqué, poplin, Georgette crepe — and linings that are as appealing as the outer surfaces. Details and construction perfectly aligned with Patou’s demanding standards.
A Sense of Detail & Graphic Punctuation
Graphic purity, Art Deco accents and contemporary well-being are hallmarks of the collection. Gold buttons in the parquet-de-glace pattern and the elegant Cheval Blanc Paris crest are among the highlights that punctuate the spirited look. Defining traits: the finishes and attention to details — musketeer cuffs, inlaid. Or slightly cowled collars, lapels, embroidered pockets, puffed sleeves, a touch of satin, a note of mother-of-pearl — affirm themselves in all their personality.
“This line for Cheval Blanc combines Parisian elegance to a sporty appeal with an Art Deco aesthetic. It also refers to the heritage and savoir-faire made in France! ”.
Jean Patou, born in 1887, founded his first fashion house when he was only 23 years old. With the Jean Patou brand, created in 1914, “the most elegant man in Europe”, according to the American press, revolutionized women’s fashion. An aesthete and pioneer, Jean Patou designed simple and chic evening dresses, and introduced casual and sportswear into the woman’s wardrobe. He was the first to mark his garments with an embroidered monogram of his initials.
At the renowned couture house on Saint-Florentin street, Jean Patou received the heroines of his time, from Louise Brooks, Josephine Baker and Mistinguett, to tennis player Suzanne Lenglen and music-hall stars, the Dolly Sisters. A visionary, Jean Patou lived life fast and to the fullest. He died in 1936 when he was only 48 years old. The House, which became a fashion institution, saw illustrious designers one after another, such as Marc Bohan (1953–1957), Karl Lagerfeld (1958–1963), Jean Paul Gaultier (1963–1974) and Christian Lacroix (1981–1987). In 2018, the Jean Patou house was reborn with a new name, Patou, and a new artistic director, Guillaume Henry. Henry presented his first women’s ready-to-wear collection in Paris in September 2019.
Developed by LVMH Hotel Management, Cheval Blanc is a brand of exceptional Maisons. The first one, Cheval Blanc Courchevel, opened in 2006 in Courchevel, followed by Cheval Blanc Randheli, which opened in the Maldives in autumn 2013. The brand has continued its development with the opening of Cheval Blanc StBarth Isle de France in the French West Indies in October 2014, Cheval Blanc St-Tropez in 2019 as well as future projects, namely within La Samaritaine in Paris. LVMH Hotel Management also runs White 1921 Courchevel and White 1921 Saint-Tropez.