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Paving a Sustainable Way Forward- Duniya 2020

Four Fashion Entrepreneurs & 30 Bespoke Designers Initiative

 With a philanthropic vision to infuse awareness through a sustainable approach, entrepreneurs Hemali Jain and Priyanka Khanna, conceptualized DUNIYA 2020 – An initiative that began with the aim of bringing unique and artistic concepts to raise beneficence in a creative ecosystem.

Duniya 2020 is an outreach venture that unites the creative visions of art enthusiasts across the country as 30 eminent artists come together, , to create bespoke T-shirts that would be sold for charity at extremely affordable prices!    What started out as an aspiration to spread solidarity and positivity, with project, briskly turned into fashion collaboration as Tanisha Rahimtoola Agarwal, Founder of multi-designer menswear store, Curato and renowned fashion stylist Sanjana Batra came onboard. Thus the initiation of Project – Duniya 2020 began; a combined vision by these young, talented and like-minded women to make a difference and extend consciousness by leading a sustainable way forward.

Highlights

  • 30 designers and celebrated talents of the industry like: Anamika Khanna, Ridhi Mehra, Anushka Khanna, Kresha Bajaj, Péro, Payal Singhal, Kanika Goyal, Gauri Nainika, Saaksha & Kinni, Dhruv Kapoor, Ridhima Bhasin and the like have each contributed a unique design on their T-shirt as a reflection of their ideology to support this cause.
  • EachT-shirt is custom-made using recycled fabrics, earthy prints and beautiful embroideries, keeping in mind the principle theme of the campaign i.e. ‘Save the Earth’.
  • Available in an assorted range in both womenswear and menswear styles, these T-shirts are handcrafted in India by renowned designers and would be showcased and sold LIVE on Curato’s website – curato.in on 29th July 2020.

100% of all proceeds from the sale of these T-shirts would go towards the medical and logistical assistance required by the needy. This will be facilitated by Duniya’s NGO partner Project Mumbai. Run by Shishir Joshi, Project Mumbai is an NGO that has constantly aimed to create and fulfill several initiatives of scale with their ventures like ‘Khaana Chahiye’ and ‘Ghar Bhejo’. These initiatives have helped feed and transport many poor and helpless migrants as they were heavily struck by effects of  Covid-19. With the help of funds raised through project Duniya 2020, Joshi plans to extend his assistance for the benefit of the disabled, physically challenged and senior citizens.

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