Professional Beauty India 2024

Streax Professional Showcases Innovation and Excellence at the Expo

Streax Professional wrapped up its participation at Professional Beauty India 2024, held on July 1-2 at Pragati Maidan, New Delhi. The event was a vital platform for industry professionals, brands, and beauty enthusiasts to explore the latest trends and innovations.

Throughout the event, Streax Professional reinforced its status as a leader in the haircare industry by launching new products, interacting with key industry figures, and boosting its brand presence.

Key Highlights:

  • Interactive Professional Booth: Streax Professional attracted attendees with an engaging booth that offered detailed product information and addressed queries. The booth included a section where visitors could have their hair styled, and a fun fortune wheel activity that gave attendees a chance to win product goodies.
  • Colour Pod: This section, focused on hair coloring, featured live demonstrations and educational sessions, showcasing Streax Professional’s wide range of hair colorants and techniques. Highlights included the newly launched Funky Colour shades Zesty Yellow and Oomphy Orange, along with other vibrant and high-lift shades.
  • Live Haircut & Hairstyle Show on the Ramp: The audience was treated to innovative techniques and stylish looks from the Spectrum Collection. Live haircut and styling sessions featured men’s cuts inspired by the Wolf haircut and textured ladies’ disconnected layers. In hair styling, the Vintage Wave upstyle and Cornrow with Hollywood waves impressed attendees.
  • Ramp Hairstyles: Models showcased a variety of stunning hairstyles, such as beachy waves, glamorous high ponytails, smoothened waves, high-volume blown hair, and textured styles, demonstrating the versatility and creativity of Streax Professional products.

Rizwan Ahmad, Vice President (Strategic Business Unit) Head at Streax Professional, expressed his delight, stating, “We are thrilled with the opportunity Professional Beauty India provided to showcase Streax Professional’s commitment to advancing haircare standards. We demonstrated our expertise in hair coloring, styling, and care, reinforcing our dedication to excellence and innovation. The event allowed us to connect deeply with beauty professionals, salonists, stylists, distributors, and potential partners.”

Neha Bhattacharyya, General Manager – Marketing at Streax Professional, highlighted, “Streax Professional captivated attendees with engaging booths, live demos, and stunning ramp shows, showcasing innovative hair colorants and stylish techniques.”

In Conclusion, Heena Dalvi, Deputy General Manager – Technical Education at Streax Professional, said, Streax Professional’s impactful presence at Professional Beauty India 2024 showcased their unwavering commitment to innovation and excellence in the haircare industry, further solidifying its status as a one of the leading and inspiring beauty professionals.

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