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FashionLakme Fashion WeekRunway

RITU KUMAR COLLABORATES WITH LENZING™ ECOVERO™ TO SHOWCASE THEIR AW20 COLLECTION ‘NATURE’S ORIGAMI’ AT LAKME FASHION WEEK 2020

FINALE OF SUSTAINABLE DAY

COLLABORATION  WITH  LENZING™ ECOVERO™

RITU KUMAR

‘NATURE’S ORIGAMI’

 The collection is a culmination of four stories – Mrinalini Mukherjee’s exhibit at the MET, Neo Origami, Flora & Fauna, and Sundarvan.

HIGHLIGHTS

  • Mix of tribal and contemporary Indian art forms which allude to nature and rejuvenation
  •  Fabrics made of LENZING™ ECOVERO™ sustainable viscose fibre
  • Iconic laid out prints of Ritu Kumar legacy, laces and layering surfaces in Neo Origami.

SHADE CARD

The color palette is an amalgamation of vegetable dyes and carefully crafted hues from deep burgundy to faded ochre and an infusion of violets and leafy greens.

QUOTES

Ritu Kumar

“‘Sustainable Living’ is one of our core values and we are proud to partner with LENZING™ ECOVERO™ at the root level for the showcase of Nature’s Origami at the Lakme Fashion Week. Through this collection, our aim is to provide trend-setting styles made of sustainable viscose fiber; a shift to responsible fashion. The fashion industry is doing their bit to promote ecofriendly clothing and we believe that our creative outlook and LENZING’s commitment would result in contributing to a healthier environment”

Avinash Mane, Commercial Head, South Asia, Lenzing Group

 “We are pleased to reintroduce LENZINGTM ECOVEROTM at the Lakmé Fashion Week SS 2020 this year. Our past associations at LFW have helped in building the narrative of sustainable fashion among designers and influencers in the fashion fraternity. We look forward to our association with Ritu Kumar this season.  Through this collection; we hope to create a larger outreach among the industry on adopting alternative resources and processes in their brand.”

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