To celebrate the occasion that marks the beginning of the spring season. Likewise, the brand has launched a collection range of ethnic ensembles, inspired by traditional classical Indian silhouettes.
Commenting on the collection Vishakha Sethi, founder of the brand said: “The Lohri collection is sure to glorify your presence wherever you go and steal hearts by the millions. Further, it is specially crafted to mesmerize customers. Keeping in the mind the uniqueness of Indian festivals which are distinct and timeless. Our outfits are traditional yet modern and capture the essence of the festive mood. We are certain that the Lohri Collection will be appreciated by our customers.”
Shrutkirti is an affordable Indian wear brand. Launched last year and has seen the likes of actresses like Soha Ali Khan, celebrity Wardah Nadiawala wear their outfits. Simultaneously, the brand takes pride in using only traditional Indian techniques. Right from sourcing the most organic fabrics, to using natural dyes, traditional printing techniques like batik, block, table print, indigo, baghru, etc
