Yoho Makes Strong Impact at New Delhi Marathon 2026
New Delhi, February 2026: The 11th edition of the New Delhi Marathon brought together over 20,000 runners and spectators at Jawaharlal Nehru Stadium, uniting elite athletes, amateurs, and fitness enthusiasts in a celebration of endurance and community spirit.
Amid the high-energy atmosphere, homegrown footwear brand Yoho drew significant attention with an interactive showcase of its new Sports Collection. Designed for performance, comfort, and accessibility, the range was presented through an experiential booth where runners could test the products firsthand. The response was enthusiastic, reflecting growing interest within India’s expanding running community. Notably, the Sports Collection had sold out within a month of launch, highlighting strong early demand.
Catapult emerged as the best-selling style at the event, followed closely by Zero Hour and Pitstop. Attendees consistently appreciated the comfort and were pleasantly surprised by the accessible pricing, particularly for performance-driven footwear. Many also engaged in detailed conversations around mileage and durability, underscoring the serious intent of today’s runners.
Speaking at the event, co-founder Prateek Singhal shared that the marathon offered an ideal platform to connect directly with the running community. He emphasized the brand’s commitment to creating safe, high-performance running shoes that make the sport more accessible, adding that the response to the Sports Collection reaffirmed the belief that quality performance footwear can be both affordable and proudly Made in India.
Recognized by the Association of International Marathons & Distance Races, the New Delhi Marathon remains one of the country’s leading running events, providing a strong platform for performance-focused brands to engage with dedicated athletes.
The launch, timed with Women’s Day, was supported by a digital campaign developed in-house. Visually driven and colour-centric, it positioned the sneaker against bold backdrops, highlighting both personality and palette. Available in nine shades, the design pairs contrasting laces with a bone-toned sole — a subtle nod to versatility and everyday wearability.
Comfort remains central. Like other Yoho styles, Quoi features the brand’s proprietary FootPharma™ footbed engineered for cushioning and arch support, reinforcing that performance and fashion need not be mutually exclusive.
Priced at ₹3,399 (with an introductory offer of ₹2,499), Quoi enters a competitive sneaker market increasingly shaped by young Indian consumers seeking individuality without compromising comfort — a space global giants have long dominated, but where local brands are beginning to assert their voice.
